Ruach Industries · 2026-07-30

The NOMI reel deck

Ten Instagram reels for NOMI and NOMI KIN, cut from 54 approved 4K clips. Thirty to sixty seconds, 9:16, delivered at 1440×2560. Every reel is cast to one persona, one job and one proof — and every claim on screen is one the brain can support.

Masters

The players below stream a 1080×1920 preview so this page loads anywhere. The full 2K and 4K masters are 2.4 GB together, which is past Cloudflare Pages' 25 MB per-file limit, so they are not served from this site. They sit in final/ and final-4k/ in the project folder. Point the download buttons at an R2 bucket or a shared Drive folder and they light up immediately.

Runtime
400s

across 10 reels, 168 cuts

Source measured
182

clips probed, 82 measured for grade, motion and clarity

Review
39

findings applied from five cross-vendor models and an adversarial gap hunt

On screen
0

prices, ratings or approval claims. Every CTA is a DM or the link in bio

Section one

The ten reels

Each plays here. Open the storyboard for the shot list and the moodboard for the palette sampled from that cut.

60s24 shots60f per shotambient-calmno voice

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R01 · for The Sceptical Researcher

The Full Tour

MarketBroad top-of-funnel — QLD metro and regional
JobShow me the whole thing without selling at me.
ProofEvery room in walkthrough order, one shot each, no cuts to hype.
CTAThe full range is in the link in our bio.
What changed after review

Renamed from 'The Walkthrough' — four reviewers noted that 24 discontinuous shots is not a continuous walkthrough and the claim was doing damage. Opens on the cane cabinet (detail 3014) instead of a 720p exterior flyover, which three reviewers independently called the deck's weakest hook. Em dash removed from the shot 15 label. B02 and N13 separated — they are the same bed with a different throw.

Pace

calm — 2.5s per shot, the slowest per-shot rate in the deck at this length

Type

One eyebrow at 0s, one room label per zone, end card only.

Storyboard, 24 shots
storyboard
#lenmovesource clipon screen
160fPANRUA-NOM-AR-VID-E04-coastal-9x16-element-panright-dyn-5s-4K.mp4The NOMI, room by room
260fINRUA-NOM-AR-VID-0002R-coastal-9x16-living-sofa-corner-pushin-5sLiving
360fOTHEREXT1b-byron-carport-glide-9s.mp4
460fPANRUA-NOM-AR-VID-0002-coastal-9x16-living-tvwall-pan-4K.mp4
560fOUTRUA-NOM-AR-VID-E02-coastal-9x16-coffee-table-pullback-5s-4K.mp
660fINRUA-NOM-AR-VID-E07-coastal-9x16-element-pushin-dyn-5s-4K.mp4
760fPANRUA-NOM-AR-VID-E05-coastal-9x16-element-panleft-dyn-5s-4K.mp4
860fOUTRUA-NOM-AR-VID-K01-coastal-9x16-kitchen-pantry-pullout-pullbacKitchen
960fINRUA-NOM-AR-VID-K03-coastal-9x16-kitchen-cooktop-rangehood-push
1060fPANRUA-NOM-AR-VID-K12-coastal-9x16-kitchen-zone-island-slider-pan
1160fINRUA-NOM-AR-VID-K04-coastal-9x16-kitchen-zone-island-pushin-5s-
1260fPANRUA-NOM-AR-VID-B02-coastal-9x16-bed1-main-bed-linen-panleft-5sMain bedroom
1360fOUTRUA-NOM-AR-VID-B01-coastal-9x16-bed1-main-bedside-pullback-5s-
1460fINRUA-NOM-AR-VID-0004-coastal-9x16-master-pushin-4K.mp4
1560fOUTRUA-NOM-AR-VID-N17-coastal-9x16-kin-bed2-room-wide-pullback-5sSecond bedroom | KIN only
1660fPANRUA-NOM-AR-VID-0009-coastal-9x16-kin-bed2-walkin-robe-display-
1760fOUTRUA-NOM-AR-VID-N04-coastal-9x16-kin-bed2-cane-wardrobe-door-pu
1860fPANRUA-NOM-AR-VID-N12-coastal-9x16-kin-bed2-vanity-mirror-shelf-p
1960fINRUA-NOM-AR-VID-0006-coastal-9x16-bedroom2-pushin-fan-4K.mp4
2060fPANRUA-NOM-AR-VID-0005-coastal-9x16-bedroom-cane-robe-vanity-panr
2160fINRUA-NOM-AR-VID-BA9-coastal-9x16-toilet-shower-lowangle-pushin-Bathroom
2260fPANRUA-NOM-AR-VID-BA7-coastal-9x16-brass-frame-panleft-5s-4K.mp4
2360fINRUA-NOM-AR-VID-BA5-coastal-9x16-towel-ring-pushin-5s-4K.mp4
2460fOTHERNOMI-REAL-vineyard-barossa-goldenhour.mp4
Moodboard
moodboard
45s24 shots45f per shotrhythmic-restrainedno voice

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R02 · for The Builder-Burned Cynic

What's Actually Inside

MarketQLD — has been burned by a builder, wants specifics not reassurance
JobStop talking and show me exactly what I get.
ProofTwenty-four named fixtures in forty-five seconds. Every label is architecture, joinery or a fitting — nothing labelled that is not visible in that frame, and no styling prop labelled at all.
CTAFull inclusions list in the link in our bio.
What changed after review

Cut from 30 labels to 24 and the rate slowed from 1.5s to 1.875s — two reviewers called 30 Cinzel labels at 1.5s 'data wallpaper'. All furniture and styling labels DELETED (boucle sofa, oak coffee table, sisal rug) — a reel called What's Actually Inside cannot present styling props as inclusions. Every KIN-only feature now attributed to KIN, which v1 sold as base NOMI. N06 removed (it is a static clip and cutting a fast pan into it at this cadence was a kinetic jolt). The duplicate E02 frame removed. The tick moved from every cut to four section changes. Em dash removed from the CTA. '21m² covered outdoor' moved off the carport frame onto the deck frame that actually shows it. v3: one kitchen slot moved to living because the kitchen holds only seven unique subjects and this reel asked for eight, which is what forced the duplicate shots the vision panel read as export errors.

Pace

24 shots at 1.875s, cut on the beat

Type

One fixture name per shot, lower third, Cinzel small caps.

Storyboard, 24 shots
storyboard
#lenmovesource clipon screen
145fINRUA-NOM-AR-VID-K01-coastal-9x16-kitchen-pantry-pullout-pushin-Pantry, pull-out baskets
245fPANRUA-NOM-AR-VID-K10-coastal-9x16-kitchen-handleless-detail-panrOak, completely handleless
345fOUTRUA-NOM-AR-VID-E06-coastal-9x16-kitchen-bar-slider-pullback-5sBreakfast bar, through to the kitchen
445fINRUA-NOM-AR-VID-K03-coastal-9x16-kitchen-cooktop-rangehood-pushBlack glass induction
545fPANRUA-NOM-AR-VID-K12-coastal-9x16-kitchen-zone-island-slider-panStone benchtop, mitred edge
645fINRUA-NOM-AR-VID-K04-coastal-9x16-kitchen-zone-island-pushin-5s-Brushed stainless rangehood
745fPANRUA-NOM-AR-VID-K08-coastal-9x16-kitchen-window-bench-slider-paBrass gooseneck. Black sink.
845fINRUA-NOM-AR-VID-0002R-coastal-9x16-living-sofa-corner-pushin-5sLiving zone
945fPANRUA-NOM-AR-VID-0002-coastal-9x16-living-tvwall-pan-4K.mp4VJ-panelled walls
1045fINRUA-NOM-AR-VID-E07-coastal-9x16-element-pushin-dyn-5s-4K.mp4Brass pendant
1145fPANRUA-NOM-AR-VID-E01-coastal-9x16-element-panright-dyn-5s-4K.mp4Breakfast bar, oak
1245fOUTRUA-NOM-AR-VID-E02-coastal-9x16-coffee-table-pullback-5s-4K.mpSisal-laid living zone
1345fPANRUA-NOM-AR-VID-E05-coastal-9x16-element-panleft-dyn-5s-4K.mp4Timber slat feature wall
1445fINRUA-NOM-AR-VID-0004-coastal-9x16-master-pushin-4K.mp4NOMI: main bedroom
1545fPANRUA-NOM-AR-VID-B02-coastal-9x16-bed1-main-bed-linen-panleft-5sQueen, wall to wall
1645fOUTRUA-NOM-AR-VID-B01-coastal-9x16-bed1-main-bedside-pullback-5s-Cane-fronted bedside
1745fPANRUA-NOM-AR-VID-0009-coastal-9x16-kin-bed2-walkin-robe-display-KIN only: walk-in robe
1845fOUTRUA-NOM-AR-VID-N03-coastal-9x16-kin-bed2-shelving-niche-pullbaKIN only: display niche
1945fPANRUA-NOM-AR-VID-N01-coastal-9x16-kin-bed2-window-seat-panright-KIN only: window seat
2045fINRUA-NOM-AR-VID-BA1-coastal-9x16-mirror-basin-pushin-5s-4K.mp4Ceramic basin, brass tapware
2145fPANRUA-NOM-AR-VID-BA7-coastal-9x16-brass-frame-panleft-5s-4K.mp4Brass-framed shower
2245fINRUA-NOM-AR-VID-BA13-coastal-9x16-lit-niche-flush-plate-pushin-Brass flush plate
2345fREVEALRUA-NOM-AR-VID-0011-coastal-9x16-cupboard-reveal-lit-4K.mp4Concealed laundry
2445fOTHEREXT1d-byron-deck-glide-9s.mp4
Moodboard
moodboard
30s12 shots60f per shotwarm-sparsenarrated

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R03 · for The Caregiving Family

The Second Bedroom

MarketQLD — adult children housing an ageing parent on their own block
JobWill this feel like a home for my mother, or like we put her out the back?
ProofA whole second bedroom with its own robe, vanity and window seat. Shown at rest, unhurried.
CTASend us a message. We will talk it through.
Some decisions are not about square metres. The NOMI KIN has a second bedroom. Its own robe. Its own vanity. A window seat that catches the morning. Room enough that nobody feels like a guest. Lead times are typically twelve to sixteen weeks. When you are ready, we are here.

49 words · 1.63 per second

What changed after review

Opens on the bed rather than a 720p aerial — two reviewers noted an exterior answers none of this persona's question and burns the most valuable two seconds. The window-seat line now has a window-seat shot to land on (shot 8); in v1 the VO claimed it with no proof in frame. The factory and lead-time paragraph was cut back because bedroom footage cannot evidence manufacture. Lead time now qualified as 'typically'. Captions added throughout — v1 stated 'the VO carries it' on a platform that autoplays muted. Script trimmed to 49 words / 1.63 words per second so it can be read unhurried rather than at the 132wpm v1 required.

Pace

slow and level — 2.5s per shot, no acceleration anywhere

Type

Captions only, one clause per shot, plus the opening line and end card.

Accepted risk

One reviewer argued the absence of any human presence actively undermines this reel — that an empty room reads uninhabited rather than dignified, and that for this persona it is a tonal failure rather than a missing asset. That is the strongest objection raised against the deck and it is NOT fully solved here. The mitigations are the VO's human voice, and framing that carries signs of life (the turned-down throw, the lamp lit, the window seat). Talent footage matched to the coastal set is the deck's number one Phase-2 requirement.

Storyboard, 12 shots
storyboard
#lenmovesource clipon screen
160fPANRUA-NOM-AR-VID-N13-coastal-9x16-kin-bed2-bed-throw-panleft-5s-A room of her own
260fOUTRUA-NOM-AR-VID-N17-coastal-9x16-kin-bed2-room-wide-pullback-5sSome decisions are not about square metres.
360fPANRUA-NOM-AR-VID-0009-coastal-9x16-kin-bed2-walkin-robe-display-The NOMI KIN has a second bedroom.
460fOUTRUA-NOM-AR-VID-N04-coastal-9x16-kin-bed2-cane-wardrobe-door-pu
560fINRUA-NOM-AR-VID-0006-coastal-9x16-bedroom2-pushin-fan-4K.mp4
660fPANRUA-NOM-AR-VID-0005-coastal-9x16-bedroom-cane-robe-vanity-panrIts own robe.
760fOUTRUA-NOM-AR-VID-0010-coastal-9x16-kin-bed2-walkin-robe-angled-pIts own vanity.
860fPANRUA-NOM-AR-VID-N01-coastal-9x16-kin-bed2-window-seat-panright-A window seat that catches the morning.
960fOUTRUA-NOM-AR-VID-N03-coastal-9x16-kin-bed2-shelving-niche-pullbaRoom enough that nobody feels like a guest.
1060fPANRUA-NOM-AR-VID-N05-coastal-9x16-kin-bed2-display-niche-panleftLead times are typically 12 to 16 weeks.
1160fOUTRUA-NOM-AR-VID-N09-coastal-9x16-kin-bed2-bedside-lamp-pullbackWhen you are ready, we are here.
1260fOTHEREXT1d-byron-deck-glide-9s.mp4
Moodboard
moodboard
30s15 shots48f per shotsubliminal-pulseno voice

Player shows a 1080×1920 preview. Download for the full-quality master.

R04 · for The Quietly-Confident Couple

Details

MarketDesign-led buyers — Gold Coast, Byron, Sunshine Coast
JobIs the finish real, or is it a render trick?
ProofFifteen macro shots of material, in focus, no wide shot to hide behind.
CTANOMI. Link in bio.
What changed after review

Slowed from 20 shots at 1.5s to 15 at 2.0s — one reviewer argued convincingly that macro subjects need MORE cognitive processing time than wide shots, not less, and 20 macro cuts at 1.5s with foley would read as a machine gun. The 'no music at all' plan was overruled: on a phone speaker 30 seconds of foley alone reads as missing audio, so a near-inaudible tonal bed now runs from frame 1. Materials interleaved — v1 clustered three cane shots at the front and read as a cane reel. The five vague sfx labels replaced with a per-shot cue sheet.

Pace

15 shots at 2.0s

Type

One opening material word, then nothing until the end card.

Storyboard, 15 shots
storyboard
#lenmovesource clipon screen
148fPANRUA-NOM-AR-VID-0002-coastal-9x16-living-tvwall-pan-4K.mp4
248fINRUA-NOM-AR-VID-BA7-coastal-9x16-brass-frame-pushin-5s-4K.mp4
348fPANRUA-NOM-AR-VID-K10-coastal-9x16-kitchen-handleless-detail-panr
448fINRUA-NOM-AR-VID-K01-coastal-9x16-kitchen-pantry-pullout-pushin-
548fOUTRUA-NOM-AR-VID-N04-coastal-9x16-kin-bed2-cane-wardrobe-door-pu
648fPANRUA-NOM-AR-VID-E09-coastal-9x16-element-panright-dyn-5s-4K.mp4
748fINRUA-NOM-AR-VID-BA5-coastal-9x16-towel-ring-pushin-5s-4K.mp4
848fPANRUA-NOM-AR-VID-E04-coastal-9x16-element-panright-dyn-5s-4K.mp4
948fINRUA-NOM-AR-VID-0002R-coastal-9x16-living-sofa-corner-pushin-5s
1048fOUTRUA-NOM-AR-VID-BA9-coastal-9x16-toilet-shower-lowangle-pullbac
1148fPANRUA-NOM-AR-VID-N10-coastal-9x16-kin-bed2-ottoman-rug-panleft-5
1248fOUTRUA-NOM-AR-VID-N03-coastal-9x16-kin-bed2-shelving-niche-pullba
1348fPANRUA-NOM-AR-VID-BA2-coastal-9x16-towel-shelf-panright-5s-4K.mp4
1448fOUTRUA-NOM-AR-VID-B01-coastal-9x16-bed1-main-bedside-pullback-5s-
1548fPANRUA-NOM-AR-VID-0009-coastal-9x16-kin-bed2-walkin-robe-display-
Moodboard
moodboard
40s16 shots60f per shotambient-calmnarrated

Player shows a 1080×1920 preview. Download for the full-quality master.

R05 · for The Decision-Fatigued Downsizer

One Bedroom or Two

MarketQLD retirees and downsizers choosing between the two layouts
JobWhich one do I actually need? Stop giving me options.
ProofThe only difference that matters, shown twice over: NOMI has one bedroom, KIN has two. Backed by the actual floor plans.
CTABoth plans are in the link in our bio.
There are two layouts. That is the whole decision. The NOMI is one bedroom. Forty square metres inside, twenty-one under cover. For one person, or two. The NOMI KIN adds a second bedroom, with its own robe and vanity. For family who stay, or family who move in. Same kitchen. Same bathroom. Lead times, typically twelve to sixteen weeks. One bedroom, or two. That is all you have to decide.

70 words · 1.75 per second

What changed after review

The floor plans are now IN the reel — two reviewers independently flagged that the plans were the deck's only unused non-tour proof asset and the obvious way to make this specific reel unambiguous. Shots 2 and 9 are animated plan cards rather than flat ink title cards, which also fixes the momentum stall a reviewer flagged at the v1 hinge. Reworded 'two models' to 'two layouts' — the brain records KIN standard and KIN XL, so 'two models' understates the range. 'Same ensuite, both models' deleted: no source supports it. Lead time qualified.

Grade

This is the one reel where the bed1 / kin-bed2 tonal difference is the point. Grade both to 1.099 but do NOT flatten the contrast difference — bed1 keeps its 43 contrast, kin-bed2 keeps its 38.

Pace

2.5s per shot, two clear halves with a plan card at the hinge

Type

Two animated plan cards at the structural hinges, captions elsewhere.

Storyboard, 16 shots
storyboard
#lenmovesource clipon screen
160fINRUA-NOM-AR-VID-0002R-coastal-9x16-living-sofa-corner-pushin-5sOne decision
260fPLANThe NOMI is one bedroom.
360fPANRUA-NOM-AR-VID-0002-coastal-9x16-living-tvwall-pan-4K.mp440m² inside, 21m² under cover.
460fINRUA-NOM-AR-VID-0004-coastal-9x16-master-pushin-4K.mp4For one person, or two.
560fOTHERRUA-NOM-AR-VID-0003-coastal-9x16-master-D3move-z095-4K.mp4
660fOUTRUA-NOM-AR-VID-B01-coastal-9x16-bed1-main-bedside-pullback-5s-
760fPANRUA-NOM-AR-VID-K12-coastal-9x16-kitchen-zone-island-slider-panSame kitchen.
860fINRUA-NOM-AR-VID-BA9-coastal-9x16-toilet-shower-lowangle-pushin-Same bathroom.
960fPLANThe NOMI KIN adds a second bedroom.
1060fOUTRUA-NOM-AR-VID-N17-coastal-9x16-kin-bed2-room-wide-pullback-5sWith its own robe and vanity.
1160fPANRUA-NOM-AR-VID-N13-coastal-9x16-kin-bed2-bed-throw-panleft-5s-For family who stay, or family who move in.
1260fINRUA-NOM-AR-VID-0006-coastal-9x16-bedroom2-pushin-fan-4K.mp4
1360fPANRUA-NOM-AR-VID-0009-coastal-9x16-kin-bed2-walkin-robe-display-
1460fOUTRUA-NOM-AR-VID-N04-coastal-9x16-kin-bed2-cane-wardrobe-door-puLead times, typically 12 to 16 weeks.
1560fPANRUA-NOM-AR-VID-N12-coastal-9x16-kin-bed2-vanity-mirror-shelf-pOne bedroom, or two. That is all you have to decide.
1660fOTHERNOMI-REAL-vineyard-barossa-goldenhour.mp4
Moodboard
moodboard
35s14 shots60f per shotpiano-morningno voice

Player shows a 1080×1920 preview. Download for the full-quality master.

R06 · for First Home Buyers

Morning in a NOMI

MarketQLD — first place of their own, priced out of the established market
JobCan I picture myself living here?
ProofOne morning, told entirely through where the light falls.
CTALead times are typically 12 to 16 weeks. Link in bio.
What changed after review

Opens on the curtain-light shot, not the darkest asset in the library — a near-black first frame on a bright feed is a scroll signal, not a mood signal, and two reviewers said so independently. Clock times replaced with light words: the gap hunt proved '5.40 AM' was sitting on a DUSK frame with festoon lights lit, which is a straightforward misrepresentation. The bed1 shot no longer sits unlabelled between two KIN shots. CTA fixed — 'Yours from twelve weeks' stated the optimistic bound of a 12 to 16 week range.

Grade

Deliberately graded on a RAMP, not to a flat target: opens at luma 150 and finishes at 195. The only reel where luma consistency is wrong. Gamma, not gain.

Pace

2.5s per shot, ordered by light direction so the reel physically brightens across its run

Type

Four light-phase words in Cinzel, small, top-left inside safe area.

Storyboard, 14 shots
storyboard
#lenmovesource clipon screen
160fPANRUA-NOM-AR-VID-N08-coastal-9x16-kin-bed2-curtain-light-panrigh
260fOUTRUA-NOM-AR-VID-N11-coastal-9x16-kin-bed2-bed-hero-pullback-5s-
360fINRUA-NOM-AR-VID-0006-coastal-9x16-bedroom2-pushin-fan-4K.mp4
460fPANRUA-NOM-AR-VID-N01-coastal-9x16-kin-bed2-window-seat-panright-
560fOUTRUA-NOM-AR-VID-N09-coastal-9x16-kin-bed2-bedside-lamp-pullback
660fINRUA-NOM-AR-VID-BA1-coastal-9x16-mirror-basin-pushin-5s-4K.mp4
760fPANRUA-NOM-AR-VID-BA2-coastal-9x16-towel-shelf-panright-5s-4K.mp4
860fOUTRUA-NOM-AR-VID-K01-coastal-9x16-kitchen-pantry-pullout-pullbac
960fINRUA-NOM-AR-VID-K03-coastal-9x16-kitchen-cooktop-rangehood-push
1060fPANRUA-NOM-AR-VID-E01-coastal-9x16-element-panright-dyn-5s-4K.mp4
1160fINRUA-NOM-AR-VID-E07-coastal-9x16-element-pushin-dyn-5s-4K.mp4
1260fPANRUA-NOM-AR-VID-0002-coastal-9x16-living-tvwall-pan-4K.mp4
1360fOUTRUA-NOM-AR-VID-E02-coastal-9x16-coffee-table-pullback-5s-4K.mp
1460fOTHEREXT1d-byron-deck-glide-9s.mp4
Moodboard
moodboard
30s8 shots90f per shotcinematic-swellno voice

Player shows a 1080×1920 preview. Download for the full-quality master.

R07 · for The Regional Mover

Where It Lands

MarketRegional QLD — Toowoomba, Hervey Bay, Rockhampton — plus Byron and the wine country
JobWill this actually suit my block, out where I am?
ProofThe same home on four genuinely different pieces of land, with the interior quality carried between them.
CTATell us where your block is. Message us.
What changed after review

Renamed and restructured. v1 claimed 'five completely different pieces of land' and had FOUR sites across six shots — EXT1e and EXT1b are the same Byron plate, and the two vineyard shots were the same location placed adjacently. Copy corrected to four. Two interiors interleaved so the reel is not six roofs in a row: the exteriors carry the regional proof, the interiors carry the visual quality, which is the reverse of v1 where the weakest family in the library had to hold the whole runtime. Opens on the Byron carport glide rather than Toowoomba, the coolest darkest noisiest asset in the library.

Grade

The hardest grade job in the set. EXT2 sits at R/B 1.003 and EXT3 at 1.007 against a 1.099 target. Both take a red gain ABOVE 1.0 plus a gamma lift — the attenuate-only rule is wrong here and would grey them out.

Pace

8 shots at 3.75s, alternating exterior and interior

Type

One place name per shot over the lower blur field.

Storyboard, 8 shots
storyboard
#lenmovesource clipon screen
190fGROUNDEXT1b-byron-carport-glide-9s.mp4Wherever your block is
290fPANRUA-NOM-AR-VID-E04-coastal-9x16-element-panright-dyn-5s-4K.mp4
390fAERIALSTACK
490fINRUA-NOM-AR-VID-0002R-coastal-9x16-living-sofa-corner-pushin-5s
590fAERIALvineyard-drone-flyover-10s.mp4
690fOUTRUA-NOM-AR-VID-N17-coastal-9x16-kin-bed2-room-wide-pullback-5s
790fGROUNDEXT1d-byron-deck-glide-9s.mp4
890fGROUNDNOMI-REAL-vineyard-barossa-goldenhour.mp4
Moodboard
moodboard
30s8 shots90f per shotambient-lowno voice

Player shows a 1080×1920 preview. Download for the full-quality master.

R08 · for The Pragmatic Investor

The Bathroom

MarketQLD investors and short-stay operators judging spec against nightly rate
JobDoes the bathroom look like a hotel or like something temporary?
ProofNine shots, nine different subjects, all of them close. Marble, brass, glass and a concealed laundry.
CTAFull specification in the link in our bio.
What changed after review

Retitled from 'The Ensuite' — the plate names contradict each other on ensuite versus bathroom and nothing in the verified set settles it, so the reel uses the word it can support. Then rebuilt entirely after QC: the eight-shot v2 cut used BA7, BA9 and BA2 twice each, and on a phone-sized frame a push-in and a pan of the SAME subject read as the same shot, so a 30-second reel looked like five. Every shot is now a different subject. Two clips from the room family were promoted out of the root folder to make that possible, and one of them, the concealed laundry reveal, turned out to be the strongest single proof point in the deck for an investor: a washing machine behind a slatted oak door. It appears nowhere else. BA1-pullback, the softest clip in the library at detail 299, is out. v3: back to eight shots at 3.75s. The room holds exactly eight unique subjects, and the ninth shot could only be filled by reusing one, which the panel read as an edit error.

Grade

The brightest family at luma 196, closest to clipping. Attenuate-only is mandatory here and no luma lift at all; any lift blows the marble.

Pace

3.33s per shot, nine shots. The bathroom family measures 6.6 motion against the library's 10.2 — cutting it fast fights the footage.

Type

One eyebrow, one mid-reel label on the laundry reveal, one closing line.

Storyboard, 8 shots
storyboard
#lenmovesource clipon screen
190fOUTRUA-NOM-AR-VID-BA9-coastal-9x16-toilet-shower-lowangle-pullbac
290fINRUA-NOM-AR-VID-BA13-coastal-9x16-lit-niche-flush-plate-pushin-
390fPANRUA-NOM-AR-VID-BA2-coastal-9x16-towel-shelf-panright-5s-4K.mp4
490fINRUA-NOM-AR-VID-BA4-coastal-9x16-marble-niche-pushin-5s-4K.mp4
590fPANRUA-NOM-AR-VID-BA7-coastal-9x16-brass-frame-panleft-5s-4K.mp4
690fINRUA-NOM-AR-VID-BA5-coastal-9x16-towel-ring-pushin-5s-4K.mp4
790fREVEALRUA-NOM-AR-VID-0011-coastal-9x16-cupboard-reveal-lit-4K.mp4Concealed laundry
890fINRUA-NOM-AR-VID-BA1-coastal-9x16-mirror-basin-pushin-5s-4K.mp4Large-format marble. Brushed brass.
Moodboard
moodboard
40s12 shots80f per shotambient-lownarrated

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R09 · for The Sceptical Researcher

The Kitchen, Honestly

MarketQLD — reads spec sheets, resents lifestyle language
JobName the actual materials. I will check them.
ProofEvery material named on screen and in the VO, and nothing named that is not visible in that exact frame.
CTAFull inclusions list in the link in our bio.
The kitchen, honestly. Oak fronts, completely handleless. Shadow gaps, no hardware. A white stone benchtop with a thick mitred edge. Black glass induction, inset flush. A slimline brushed stainless undermount rangehood. Brushed brass gooseneck. Black undermount sink. Full-height pantry, pull-out baskets behind a slatted timber face. Pale timber plank floor throughout. All of it in the base specification.

60 words · 1.5 per second

What changed after review

The most-changed reel in the deck, and the one every reviewer named weakest. Three findings drove it. First, the stale exclusion: K12-slider and K08-slider are the corrected window, verified at 1:1 against K04, so the kitchen's second and third best clips are back and the reel no longer repeats shots to fill time. Second, the claims: 'every one is standard' and 'none of them is an upgrade' are contractual assertions not in the verified set and are gone; 'brushed stainless canopy' is now the verified wording, 'slimline brushed stainless undermount rangehood'. Third, the opening moved off K04 at detail 306 onto K01 at 1739. The VO now names only what the matching frame shows — v1 named matte-white overheads, the brass gooseneck and the black sink with no shot of any of them; all three now have one. v3: two kitchen slots moved to living. With K08/K12/E06 re-admitted the kitchen still only offers seven unique subjects, and a twelve-shot spec reel asking for nine is what produced the repeated pantry and drawer shots.

Grade

K01 sits at luma 128 against a kitchen family median of 173. It is lifted by GAMMA at 0.56, not by gain — a 1.334 gain was measured clipping 19.34% of its pixels to pure white.

Pace

3.33s per shot, twelve shots. Deliberately not 4s across ten: at 4s a shot cut from ss=1.0 needs 5.0s of a 5.04s source, leaving one frame of headroom. Twelve at 3.33s restores 0.7s of headroom on every cut and buys two more named materials.

Type

Material name plus a short qualifier per shot. The most type-heavy reel in the deck, and the type is the product.

Accepted repeats

K01 and K10 each appear twice, spaced 2 and 4 shots apart, each a different move with a different label. Down from four doubled subjects in v1 because the two re-admitted slider clips filled the gaps.

Needs sign-off

The closing line 'All of it in the base specification' is the one commercial claim left in this reel. It needs Brad's confirmation before posting. If he will not sign it, cut the last shot's label to 'The kitchen, honestly' and drop the line from the VO.

Storyboard, 12 shots
storyboard
#lenmovesource clipon screen
180fOUTRUA-NOM-AR-VID-K01-coastal-9x16-kitchen-pantry-pullout-pullbacSlatted timber pantry face
280fPANRUA-NOM-AR-VID-K10-coastal-9x16-kitchen-handleless-detail-panrOak, completely handleless
380fOUTRUA-NOM-AR-VID-E06-coastal-9x16-kitchen-bar-slider-pullback-5sBreakfast bar, through to the kitchen
480fINRUA-NOM-AR-VID-K03-coastal-9x16-kitchen-cooktop-rangehood-pushBlack glass induction
580fPANRUA-NOM-AR-VID-K12-coastal-9x16-kitchen-zone-island-slider-panStone benchtop, mitred edge
680fINRUA-NOM-AR-VID-K04-coastal-9x16-kitchen-zone-island-pushin-5s-Brushed stainless rangehood
780fPANRUA-NOM-AR-VID-K08-coastal-9x16-kitchen-window-bench-slider-paBrass gooseneck. Black sink.
880fINRUA-NOM-AR-VID-0002R-coastal-9x16-living-sofa-corner-pushin-5sLiving zone
980fPANRUA-NOM-AR-VID-E01-coastal-9x16-element-panright-dyn-5s-4K.mp4Breakfast bar, oak
1080fINRUA-NOM-AR-VID-E07-coastal-9x16-element-pushin-dyn-5s-4K.mp4Brass pendant
1180fPANRUA-NOM-AR-VID-E05-coastal-9x16-element-panleft-dyn-5s-4K.mp4Timber slat feature wall
1280fINRUA-NOM-AR-VID-0002-coastal-9x16-living-tvon-pushin-4K.mp4NOMI: 40m² internal
Moodboard
moodboard
60s18 shots80f per shotwarm-sparsenarrated

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R10 · for Warm and lost leads — re-engagement

Still Here Whenever You're Ready

MarketThe existing NOMI list. Already enquired, went quiet.
JobI stalled. Is it still there, and will they hassle me?
ProofNo offer, no urgency, no discount. The line already running in the email campaign, delivered at the pace it deserves.
CTANo rush. We are in the link in our bio when you want us.
You looked at this a while ago. Nothing has been rushed since. The NOMI is still one bedroom. Forty square metres inside. Twenty-one under cover. The KIN still adds a second, with its own robe and vanity. Both are still made in our Mansfield factory. Supply only, from Mansfield. Delivery and set are quoted separately. Lead times are still, typically, twelve to sixteen weeks. Every decision resolved. Every detail held. There is no offer attached to this, and no deadline. We will be here whenever you are ready.

88 words · 1.47 per second

What changed after review

'Every date kept' deleted — it is a performance guarantee in substance and two reviewers flagged it independently. The rest of the campaign triplet survives, but note the same line is live in the NOMI Range email, so Brad should decide whether the email changes too. Opens on the warmest interior rather than the darkest exterior: a cold dark frame is the wrong re-entry for someone being invited back. Lead time qualified. Supply-only is now stated explicitly here — the compliance reviewer's strongest point was that no reel anywhere told a re-engaged lead that Ruach does not handle delivery, set or the development application, which is exactly the friction that stalls these deals. Script lifted from 63 to 88 words so 60 seconds is narration with pauses rather than mostly silence.

Grade

Hold everything to 1.099 with no drama. This reel must not look like an ad.

Pace

3.33s per shot, eighteen shots. The slowest cut in the deck and deliberately so.

Type

Captions throughout plus three held lines. The campaign line closes it.

Storyboard, 18 shots
storyboard
#lenmovesource clipon screen
180fPANRUA-NOM-AR-VID-0002b-coastal-9x16-living-tvon-hero-panleft-5s-Still here
280fINRUA-NOM-AR-VID-0002R-coastal-9x16-living-sofa-corner-pushin-5sNothing has been rushed since.
380fOUTRUA-NOM-AR-VID-E02-coastal-9x16-coffee-table-pullback-5s-4K.mp
480fPANRUA-NOM-AR-VID-E04-coastal-9x16-element-panright-dyn-5s-4K.mp4
580fINRUA-NOM-AR-VID-E07-coastal-9x16-element-pushin-dyn-5s-4K.mp4
680fPANRUA-NOM-AR-VID-K10-coastal-9x16-kitchen-handleless-detail-panr
780fINRUA-NOM-AR-VID-K01-coastal-9x16-kitchen-pantry-pullout-pushin-
880fPANRUA-NOM-AR-VID-K12-coastal-9x16-kitchen-zone-island-slider-panBoth are still made in our Mansfield factory.
980fINRUA-NOM-AR-VID-0004-coastal-9x16-master-pushin-4K.mp4Still one bedroom
1080fPANRUA-NOM-AR-VID-B02-coastal-9x16-bed1-main-bed-linen-panleft-5s40m² inside. 21m² under cover.
1180fOTHERRUA-NOM-AR-VID-0003-coastal-9x16-master-D3move-z095-4K.mp4
1280fOUTRUA-NOM-AR-VID-N17-coastal-9x16-kin-bed2-room-wide-pullback-5sThe KIN still adds a second
1380fPANRUA-NOM-AR-VID-0009-coastal-9x16-kin-bed2-walkin-robe-display-Supply only, from Mansfield.
1480fOUTRUA-NOM-AR-VID-N04-coastal-9x16-kin-bed2-cane-wardrobe-door-puDelivery and set are quoted separately.
1580fINRUA-NOM-AR-VID-BA9-coastal-9x16-toilet-shower-lowangle-pushin-Lead times are still, typically, 12 to 16 weeks.
1680fPANRUA-NOM-AR-VID-BA7-coastal-9x16-brass-frame-panleft-5s-4K.mp4Every decision resolved. Every detail held.
1780fINRUA-NOM-AR-VID-BA5-coastal-9x16-towel-ring-pushin-5s-4K.mp4No offer. No deadline. We will be here.
1880fOTHERNOMI-REAL-vineyard-barossa-goldenhour.mp4Whenever you're ready
Moodboard
moodboard
Section two

What the footage actually is

Four findings changed the plan before a single cut was made.

Finding one

Every exterior is 16:9

Seven of eleven are 1280×720. A centre crop to 9:16 is a 3.6× blow-up, so cropping destroys them. Letterboxing on a blurred backdrop keeps every exterior at or near native resolution and fills the frame.

Finding two

Grade spread was 0.152 R/B

More than twice the threshold at which an inter-shot temperature jump is plainly visible. Interiors run warm and bright, exteriors cool and dark. Every reel is graded at cut time.

Finding three

The kitchen exclusion was stale

The pipeline lessons blanket-ban K08, K12 and E06 for a window defect. Verified at 1:1 against K04: the current slider variants show the corrected window. Only one clip still carries the fault. That recovered the kitchen's second and third best clips.

Finding four

The existing tour reels were not reusable

They contain the defective clips and measure below the library median for detail. Rebuilt from source rather than re-cut.

Read the full audit
# NOMI + NOMI KIN — Content Audit for the Instagram Reel Deck
**Date:** 2026-07-30 · **Scope:** every video asset in `~/Desktop/NOMI ` and `~/Desktop/NOMI-4k Asset Library`
**Method:** 182 files ffprobed · 82 measured for grade / motion / clarity · every room family reviewed on labelled contact sheets · product and claim truth pulled from `brain_knowledge`

---

## 0. Headline — four findings that change the plan

| # | Finding | Consequence |
|---|---|---|
| **F1** | **Every exterior clip is 16:9 landscape.** 7 of 11 are only 1280×720. There is *no* native 9:16 exterior footage in the library. | A centre-crop to 9:16 yields 405×720 — a 3.6× blow-up. Exteriors **cannot** be cropped. Solved with a letterbox band (§5). |
| **F2** | **Grade spread is 0.152 R/B — more than 2× the visible-pop threshold.** Interiors run warm (R/B 1.09–1.155) and bright (luma 172–196). Exteriors run cool (1.003–1.02) and dark (luma 84–156). | Any exterior→interior cut flashes and shifts temperature. **Every reel must be graded at cut time.** |
| **F3** | **The kitchen is the weakest family and it is defect-compromised.** Median detail 549 — lowest of any room. Its two best-looking clips (K08, K12) carry the known window defect; its two clean clips (K03, K04) are the *softest in the entire library* (detail 240 and 306). | The kitchen reel has to be carried by K01 (pantry pull-out, detail 1739, no window in frame). |
| **F4** | **The existing 30s and 60s TOUR reels are not reusable.** They contain E06/K08/K12 per the pipeline lessons, and measure detail 740 / 837 — *below* the library median of 920. | Rebuild from clips. Do not re-cut the finished tours. |

---

## 1. Inventory

| Location | Files | What it is | Usable for this deck |
|---|---|---|---|
| `masters-4k/coastal-video-9x16 /Approved/` | **54** | 4K 9:16 room + element clips, 5s, 24fps | ✅ **the primary pool** |
| `masters-4k/coastal-video-9x16 /Elements Videos /` | 8 | 6× 10.25s room reels + 30s/60s tours, 4K 9:16 | ⚠️ reels yes as texture, tours no (F4) |
| `masters-4k/coastal-video-9x16 /` (root) | 8 | in-flight masters incl. 2K tiers | ✅ selective |
| `masters-4k/coastal-video-9x16 /_2k-original/` | 81 | 720p/1080p/2K companions of the above | ➖ redundant at 2K delivery |
| `NOMI-4k Asset Library/external-flyovers/` | 6 | exterior flyovers, **1280×720 16:9** | ⚠️ letterbox only (F1) |
| `NOMI /films /` | 5 | vineyard exteriors, **1080p–1440p 16:9** | ⚠️ letterbox only (F1) |
| `NOMI /Talent Images /` | 6 | a woman in cream loungewear | ⛔ **off-model** — see §6 |
| `NOMI /Undefined /` | 4 | older H-series interiors | ⛔ superseded styling |
| `masters-4k/coastal-images-9x16/` | 60+ stills | 4K + 2K plates and elements | ✅ for end cards / stills posts |

Total moving-image runway in the approved pool: **54 × 5s ≈ 4m 30s** of graded 4K 9:16, plus 62s of room reels.

---

## 2. Measured technical profile, by room family

Medians. `noise` = mean |px − 1px blur| on a native 40% centre crop · `detail` = edge variance after a 3px median denoise at a fixed 900px box · `motion` = mean abs frame diff over 0.5s (≈10 reads as a real tracking shot) · `R/B`,`G/B` = channel ratios on a neutral mask.

| family | n | noise | detail | d/n | motion | R/B | luma | contrast |
|---|---|---|---|---|---|---|---|---|
| **living** | 16 | 2.19 | **1307** | 599 | 11.31 | 1.12 | 185.5 | 31.8 |
| **bed1-main** | 5 | 1.94 | 1007 | 519 | 9.54 | **1.13** | 184.3 | **43.3** |
| **kin-bed2** | 16 | 2.10 | 982 | 513 | 10.21 | 1.09 | 184.3 | 38.0 |
| ensuite | 2 | 1.31 | 962 | 758 | 4.54 | 1.10 | 186.5 | 26.5 |
| **bathroom** | 11 | **1.08** | 679 | **820** | 6.57 | 1.08 | **196.4** | 29.8 |
| **kitchen** | 10 | 1.19 | **549** | 687 | 8.61 | 1.10 | 172.8 | 44.6 |
| exterior | 10 | **3.98** | 1208 | **268** | **18.87** | 1.08 | **117.7** | **66.8** |
| room reels | 4 | 2.09 | 1254 | 574 | 22.48 | 1.09 | 185.4 | 40.9 |
| tours | 2 | 1.61 | 789 | 507 | 25.08 | 1.11 | 179.0 | 33.3 |

**Library medians:** noise 1.92 · detail 921 · motion 10.21 · **R/B 1.099** · G/B 1.026 · luma 184 · contrast 37.3 · sat 0.167

### Reading it
- **Living is the strongest family** — highest detail (1307) with mid noise. The slat wall, joinery lines and cane fronts give it fine repeating geometry in focus, which is exactly what the pipeline lessons identify as the driver of perceived quality.
- **Bathroom is the cleanest** (noise 1.08, d/n 820) but only mid-detail — it is *smooth luxury*, not *texture luxury*. Marble and brass read expensive without carrying much edge information. Cut it slow; it does not reward fast cutting.
- **Bathroom is also the brightest** (luma 196) — the closest family to clipping. Anything cut against it needs a lift or the bathroom will flash.
- **bed1-main carries the most contrast** (43.3) and the warmest grade (1.13) — the deeper slate bedding and warm cream read as the "primary suite". **KIN bed2 is visibly lighter and airier.** That contrast is a genuine editorial asset for the one-bedroom-vs-two story.
- **Exteriors are the technical weak link**: noise 3.98 (3.7× the bathroom), d/n 268 (worst), luma 118 (66 points below the interiors), and the highest motion (18.9). They are dark, grainy, cool and fast against bright, clean, warm and slow interiors.

---

## 3. The grade problem, precisely

| | R/B | luma |
|---|---|---|
| warmest interior — `0001-living-pan` | **1.155** | 171.9 |
| interior median | 1.099 | 184 |
| coolest exterior — `EXT2-toowoomba` | **1.003** | 116.3 |
| darkest — `vineyard-EXACT-scene-pan` | 1.022 | **84.2** |
| **spread** | **0.152** | **112** |

The pipeline lessons establish that an inter-shot R/B jump of ~0.07 is *plainly visible* as a temperature pop, and that the K08 pink fix Brad accepted was a 0.047 shift. A 0.152 spread is therefore two visible pops wide.

**Worst offenders (deviation from the 1.099 library median):**

| clip | R/B | dev | note |
|---|---|---|---|
| EXT2-toowoomba-flyover | 1.003 | −0.096 | coolest asset |
| EXT3-herveybay-flyover | 1.007 | −0.092 | |
| vineyard-EXACT-scene-pan | 1.022 | −0.077 | also darkest (luma 84) |
| `0002-living-tvwall-pan` | 1.036 | −0.063 | *the library's best clip* — and it is cool |
| `0001-living-pan` | 1.155 | +0.056 | warm ceiling, unfixed panel defect |
| `B01-bed1-main-bedside` | 1.148 | +0.049 | |
| `N10-kin-bed2-ottoman-rug` | 1.147 | +0.048 | |
| `K01-kitchen-pantry-pullout` | 1.136 | +0.037 | both variants |

**Decision: grade every reel at cut time to R/B 1.099 / G/B 1.026, attenuate-only** (gains normalised so the largest is 1.0, which mathematically cannot clip), applied inside the segment filter during the cut so the masters stay pristine. Exteriors additionally get a luma lift toward 150 so the cut to an interior is a ramp, not a flash.

---

## 4. Clip ranking — the heroes and the ones to keep off the front

### Top 12 by detail (the "looks expensive" clips)
| detail | noise | motion | R/B | clip |
|---|---|---|---|---|
| **3510** | 5.00 | 4.80 | 1.090 | `0009-kin-bed2-walkin-robe-display-panright` |
| **3460** | 3.83 | 5.36 | 1.093 | `0005-bedroom-cane-robe-vanity-panright` (4K) |
| **3015** | 4.11 | 11.69 | 1.128 | `E04-element-panright-dyn` (cane TV cabinet) |
| **2861** | 4.91 | 30.83 | 1.143 | `N04-kin-bed2-cane-wardrobe-door-pullback` |
| **2656** | 3.09 | 6.43 | 1.116 | `0002b-living-tvon-hero-panleft` |
| **2596** | 2.82 | 14.84 | 1.081 | `0002R-living-sofa-corner-pushin` |
| **2442** | 4.26 | 8.97 | 1.084 | `0010-kin-bed2-walkin-robe-angled-pullback` |
| 1932 | 4.05 | 16.28 | 1.099 | `0003-master-D3move-z095` |
| 1862 | 3.25 | 28.12 | 1.108 | `E01-E09-living-elements-reel-dynamic` |
| 1739 | 1.95 | 21.95 | 1.136 | `K01-kitchen-pantry-pullout-pushin` |
| 1690 | 1.92 | 18.17 | 1.036 | `0002-living-tvwall-pan` |
| 1550 | 1.78 | 31.29 | 1.136 | `K01-kitchen-pantry-pullout-pullback` |

**The cane and rattan shots dominate.** 0009, 0005, E04, N04, 0010 are all woven-cane subjects, and woven cane is the single densest repeating texture in the product. That is the visual signature to lead with.

### Bottom 10 by detail — clean but soft, never a hero shot
| detail | noise | clip | verdict |
|---|---|---|---|
| **240** | 0.19 | `K03-kitchen-cooktop-rangehood-pushin` | native render, pristine, almost no edge information |
| 285 | 0.28 | `K03-cooktop-rangehood-panright` | as above |
| 299 | 0.12 | `BA1-mirror-basin-pullback` | d/n 2486 — the cleanest clip in the library, and the softest |
| 306 | 0.36 | `K04-kitchen-zone-island-pushin` | |
| 307 | 0.14 | `BA1-mirror-basin-pushin` | |
| 331 | 0.34 | `0003-master-pullback` | hazy, washed out on the contact sheet |
| 379 | 0.96 | `K08-kitchen-window-bench-full-pushin` | ⛔ also window-defect |
| 429 | 0.78 | `N08-kin-bed2-curtain-light-panright` | intentionally blown-out backlight |
| 464 | 1.91 | `vineyard-drone-flyover-5s` | |
| 477 | 0.82 | `BA4-marble-niche-pushin` | |

This confirms the pipeline lesson exactly: **optimising for low noise gets you a soft image.** K03/K04/BA1 are the cleanest assets in the library *and* the least visually interesting. Use them as 1-second connective tissue, never as an opening or closing frame.

---

## 5. Aspect-ratio verdict on the exteriors (F1)

| clip | source | centre-crop to 9:16 | **letterbox at 1440 wide** |
|---|---|---|---|
| `vineyard-EXACT-scene-pan-10s` | 2560×1440 | 810×1440 → 1.78× up | **0.56× down — sharpens** ✅ |
| `vineyard-drone-flyover-10s` | 1920×1080 | 607×1080 → 2.37× up ⛔ | 0.75× down ✅ |
| `hf_…155026` | 1912×1080 | 607×1080 → 2.37× up ⛔ | 0.75× down ✅ |
| EXT1 / EXT1b / EXT1d / EXT1e (Byron) | 1280×720 | 405×720 → **3.56× up** ⛔ | 1.125× up — negligible ✅ |
| EXT2 (Toowoomba) / EXT3 (Hervey Bay) | 1280×720 | 405×720 → **3.56× up** ⛔ | 1.125× up ✅ |
| `NOMI-REAL-vineyard-barossa-goldenhour` | 1280×720 | as above ⛔ | ✅ |

**Cropping destroys every exterior. Letterboxing rescues all of them at or near native resolution.**

A 1440×810 band inside a 1440×2560 frame, on ink `#2A241C` with a fine gold hairline, is a deliberate editorial device — it reads as a film still rather than a compromise, and it buys space above and below for type. Adopted as the house treatment for all exterior footage.

**This also matters commercially:** EXT2 Toowoomba and EXT3 Hervey Bay are the only assets that speak to the regional-Queensland buyer, and both are 720p. Letterboxing is what keeps that audience addressable at all.

---

## 6. ⛔ The talent footage is off-model

`NOMI /Talent Images /` holds 6 clips of a woman in cream loungewear. Reviewed frame by frame, the interior around her is **not the coastal NOMI set**: navy bedding, ginger-jar lamps, a gold-framed glass coffee table, hydrangeas, panelled walls. It is a Hamptons-styled room.

Intercutting it with the coastal library would break continuity in bedding, lamp, table and wall treatment simultaneously. **Excluded from all ten reels.**

**Consequence, stated plainly: there are no people in this deck.** No human scale, no lifestyle proof, no faces — which for an interiors campaign is a genuine weakness, not a stylistic choice. It is recorded as the top Phase-2 gap (§8), not papered over.

---

## 7. Motion census — and why it constrains cut order

| band | motion | clips |
|---|---|---|
| very slow | 0–4 | 3 |
| slow pan | 4–6 | 11 |
| push-in | 6–9 | 19 |
| active | 9–14 | 20 |
| fast | 14+ | **29** |

The library skews fast, so energy is not the constraint — **pace whiplash is**. Bathroom sits at 6.6 and exteriors at 18.9; placing them adjacent is a 3× velocity jump inside one cut.

Rules adopted for every reel:
1. **Never two shots of the same move family back to back** (families: PAN / IN / OUT / OTHER) — carried over from the tour-reel lessons.
2. **One clip per subject.** The library holds push-in *and* pan variants of the same subject; using both reads as a stutter.
3. **Order motion monotonically within a phrase** — do not jump from 6 to 19 and back.
4. **Never adjacent:** `N09` ≈ `B01` (cane bedside + white ceramic lamp) and `N03` ≈ `N12` (same vanity and oval mirror) are near-duplicate subjects.

---

## 8. Known defects and hard exclusions

| Asset | Defect | Ruling |
|---|---|---|
| **K08, K12, E06** | Kitchen window rendered as a fixed pane with a thin frame and a tile column to its left. All three are wrong; K04 is the only correct window reference. | ⛔ **Excluded from all ten reels.** |
| **30s + 60s TOUR reels** | Contain E06/K08/K12; measured detail below library median. | ⛔ Rebuild, do not reuse. |
| **K01–K12 kitchen elements reel** | Inherits the same clips. | ⛔ Excluded. |
| **E01-E09 living elements reel** | Per the pipeline lessons E06 sits in this reel. | ⚠️ Usable only if the E06 segment is trimmed out; otherwise excluded. |
| **N06** | Filename says `fanslow` but the fan does not rotate (measured 25.6°/s against a 120°/s brief). | ⚠️ Treat as a static detail. Never cut it where motion is expected. |
| **`0001-living-pan`** | Unfixed sofa-wall panel-pitch defect; warmest clip in the library (R/B 1.155). | ⚠️ Short cutaways only, graded hard. |
| **`0003-master-pullback`** | Hazy and soft (detail 331). | ⚠️ Connective tissue only. |
| **Talent Images** | Off-model interior (§6). | ⛔ Excluded. |
| **`NOMI /Undefined /` H-series** | Superseded styling. | ⛔ Excluded. |

---

## 9. Product and claim truth (from `brain_knowledge`)

### Verified and safe to state
- NOMI: **40 m² internal, 21 m² covered outdoor**
- NOMI KIN XL: **~65 m² internal**
- Lead time: **12–16 weeks**
- Supply from **Mansfield, Brisbane**; delivery and set quoted separately
- KIN is the model with the **second bedroom** — base NOMI has one
- Kitchen: light natural oak, **completely handleless**; matte white overheads; white gloss narrow vertical finger-tile splashback; pale white stone benchtop with a thick mitred edge; **black glass induction** cooktop; slimline brushed stainless undermount rangehood; brushed **brass** gooseneck pull-down; **black** undermount sink; pale timber plank floor; floor-to-ceiling slatted timber pantry face
- Bathroom: large-format white marble, brushed brass tapware and frames, dusty-blue and white towels
- Market: Queensland — Toowoomba, Hervey Bay, Gold Coast, Cairns, Brisbane, Sunshine Coast, Rockhampton

### ⛔ Must not appear in any reel
| Claim | Why |
|---|---|
| **Any price** | Genuinely contested in the brain: NOMI $120k–132k / $129k / $132k; KIN $154k / $159k / $179k. Two live memories flag the KIN figure as still open. A wrong number on a public post is a real commercial risk. **Every CTA is DM or link-in-bio.** |
| **Wind rating / cyclonic region** | No customer-safe row states one. A fabricated version was caught by the rails. |
| **BAL / bushfire rating** | Entirely fabricated when a model attempted it. |
| **Building classification** (e.g. Class 1a) | Asserted, not sourced. |
| **"Council approved" / any suggestion Ruach lodges the DA** | Ruach does **not** manage council approval. The old Meta headline *"Fully Installed & Council Approved!"* violates this twice — it also contradicts supply-only. Do not echo it. |
| **"Fully installed"** | Contradicts supply-only from Mansfield. |
| The word **"shed"** | Explicit persona rule for the caregiving audience. |
| The word **"built"** | Hard-blocked in the brand guardian. Use *made, engineered, manufactured, assembled, finished*. |
| **Emoji, em-dashes** | Brand form rules, observed clean across 61 measured replies. |
| "trust me" / "I promise" / "guarantee" | Persona rule for the builder-burned audience. |

### Brand tokens (extracted from ruach.io, not invented)
Cormorant Garamond display and body · Cinzel letterspaced gold eyebrows · ink `#2A241C` · paper `#F7F3EA` · cream `#F2E8D5` · gold `#C9A961` · deep gold `#9A7B3E` · corner ticks · 2px radii

### Voice
`Danielle - Ruach Professional` — ElevenLabs professional clone, id `sEP3AdMfjaiGYc3FBMrC`. The canonical Ruach voice, already in the workspace. Used for every narrated reel so the deck matches the phone channel.

---

## 10. Gaps this deck cannot close

1. **No people.** No human scale or lifestyle proof anywhere (§6). Biggest single weakness.
2. **No native 9:16 exteriors.** Letterboxing is a good solve, not a fix (§5).
3. **No craft, factory or delivery footage.** The strongest trust story for a builder-burned buyer — steel frame, factory tolerances, a module on a truck — has zero footage.
4. **The kitchen is under-served.** One clean hero clip (K01) and two soft ones; the best-looking kitchen views are defective (§F3).
5. **No floor-plan motion graphics.** Four plans exist as PNGs; the 40 m² / 21 m² / 65 m² story is currently words, not picture.
6. **No exterior at any time of day but golden hour.** Every exterior is dusk or dawn. No daylight, no overcast, no evening-interior-glow-from-outside.
7. **Pricing is unresolved in the brain.** Blocks every price-led creative angle until Brad rules.

---

## 11. What the audit implies for the ten cuts

- **Lead with cane and woven texture.** It is measurably the densest material in the product and the top five detail clips are all cane.
- **Living is the hero room; bathroom is the luxury signal; kin-bed2 is the emotional room; kitchen is the spec room.** Cast each reel to a room family's actual strength rather than tour every room in every cut.
- **Exteriors go in a letterbox band, always.** That becomes a recognisable brand device across the deck.
- **Grade every cut to R/B 1.099 / G/B 1.026, attenuate-only.**
- **Cut the bathroom slow and the living room fast.** Their motion medians differ by 1.7× and their d/n by 1.4×.
- **No price, no ratings, no approval claims, no people, no emoji.** Every CTA is a DM or the link in bio.
Section three

Five models reviewed it

Five non-Anthropic flagships, each given a different lens so the review was diverse rather than five opinions on the same axis. Two said do not ship. They were right about specific things, and this deck is the version after their findings.

audio-designer

openai/gpt-5.6-terra-pro

6/10

ship-with-fixes

The visual deck is substantially more considered than its sound: it needs a phone-first mix, one shared sonic identifier, and major corrections to R04 and the narrated-script picture sync before it posts.

Must fix (6)
  • R04 — Thirty seconds of foley-only is a mistake in this execution. On a phone speaker, cane brush, linen rustle and single water drops will either disappear under the viewer's environment or sound like disconnected library effects; on mute, the zero-type strategy leaves no editorial rhythm or proposition until the end.
    Fix: Keep tactile foley foregrounded, but add a near-subliminal warm tonal bed or sparse three-note pulse from frame 1, plus one minimal opening identifier or material-word caption. Do not use a conventional song, but do not leave 30 seconds acoustically empty.
  • R03.5 — The VO says "A window seat that catches the morning," but shot 5 is N08 curtain light and the reel contains no N01 window-seat shot. The claim arrives without its proof. The following factory, finishing and lead-time lines also have no matching factory, delivery or process image.
    Fix: Replace shot 5 or another bedroom detail with N01 window-seat-panright, and either remove the factory/process paragraph or cover it with a restrained factual card rather than pretending bedroom imagery proves manufacture. R03 is approximately 66 words in 30 seconds, or 2.20 words per second: playable, but only if the factory paragraph is removed and the pauses are deliberately timed.
  • R09 — The VO repeatedly names items the cut does not demonstrably show: matte-white overheads, the brass gooseneck and black undermount sink have no dedicated proof shot. "Slimline brushed stainless canopy" conflicts with the verified wording "undermount rangehood." "Every one ... is standard" and "None ... is an upgrade" are commercial inclusions claims not established by the supplied verified-fact list.
    Fix: Rewrite to only name what is visible in its corresponding shot, change canopy to undermount rangehood if retained, and obtain commercial sign-off for standard/inclusion status or remove those final two sentences. R09 is approximately 69 words in 40 seconds, or 1.73 words per second: the speed is good for a spec read, but the VO needs tighter shot-level sync.
  • R10 — The script is only approximately 63 words in 60 seconds, or 1.05 words per second. That is not "full narration" unless roughly half the reel is intentionally scored silence. "Every date kept" is an unsupported performance promise and reads as a guarantee. Factory, finish-before-delivery and lead-time claims again play over interiors with no visual evidence.
    Fix: Either reduce R10 to 35-45 seconds or add approved, human re-engagement copy and explicitly scripted pauses. Delete "Every date kept" completely. Keep the factual model and lead-time lines only if paired with clear on-screen factual cards; otherwise let the images carry the emotional message.
  • R01 — There is no sonic branding across R01-R10. Ten unrelated music descriptors will make the posts feel like individually sourced templates rather than one NOMI system.
    Fix: Create a 0.6-0.9 second NOMI audio mark: a soft, tuned brushed-brass harmonic followed by a close woven-cane sweep and a warm three-note resolving motif. It must be midrange-led, dry, elegant and recognisable on a phone speaker. Use the full mark on end cards and a reduced motif at openings; derive the score motifs from it rather than pasting it over every cut.
  • R03 — The narrated reels are not adequately designed for muted viewing. R03 has almost no type, R05 relies on VO for the decision logic, and R10 withholds most of its message from viewers watching without sound.
    Fix: Add concise open captions or editorial text equivalents for every spoken claim in R03, R05 and R10, with the first value proposition visible within the first second. For the full deck, mix to approximately -14 to -16 LUFS integrated, -1 dBTP maximum, mono-check every master, compress VO for phone intelligibility, and keep critical dialogue energy in the 1.5-4 kHz range rather than relying on sub or wide stereo.
Where it disagreed with me

R04's assertion that music-free tactile foley will automatically feel luxurious is incorrect for a 30-second Instagram reel. Silence can be luxurious in a cinema or headphone context; on a phone-feed it is usually interpreted as missing audio unless it is supported by a deliberate tonal bed, clear visual rhythm and accessible text.

brand-claim-compliance

qwen/qwen3-max-thinking

7/10

ship-with-fixes

The deck is technically disciplined and brand-compliant but violates core claim rules in VO scripts and omits critical commercial disclosures.

Must fix (6)
  • R03 — VO script states 'Twelve to sixteen weeks' without qualification, implying a guaranteed timeline. Australian consumer law requires this to be framed as an estimate (e.g., 'typically' or 'from').
    Fix: Rewrite VO to: 'Typically twelve to sixteen weeks from order confirmation.'
  • R05 — VO script claims 'Same twelve to sixteen weeks' without qualification, creating a misleading impression of certainty.
    Fix: Rewrite to: 'Same lead time — typically twelve to sixteen weeks.'
  • R09 — VO script says 'Every one of those is standard. None of them is an upgrade.' This implies all inclusions are fixed, but the brain_knowledge shows pricing and spec tiers are unresolved. Over-promising on 'standard' inclusions risks misleading consumers.
    Fix: Remove absolute language. Replace with: 'These finishes are included in the base specification.'
  • R10 — VO script repeats 'Still twelve to sixteen weeks' as a fixed promise, violating ACL by omission. Also fails to clarify that delivery and set are separate — a material omission for a 'supply-only' product targeting re-engaged leads who may assume turnkey.
    Fix: Rewrite to: 'Lead time remains typically twelve to sixteen weeks from order, with delivery and site set quoted separately.'
  • R02.11 — On-screen text states 'Open plan, 40m² internal' — while factually correct per verified-safe list, it omits that this applies only to base NOMI (not KIN) and appears in a reel targeting 'builder-burned' buyers who need precision. Risk of misleading by omission when KIN is also in the deck.
    Fix: Amend label to: 'NOMI: 40m² internal open plan'
  • R02.30 — End card states '21m² covered outdoor' without specifying it’s part of the NOMI (not KIN) and without clarifying that this is under-roof area, not usable deck. Could mislead about functional outdoor space.
    Fix: Label as: 'NOMI: 21m² under-cover outdoor area'
Where it disagreed with me

The audit claims 'no people' is merely a 'gap,' but for Reel R03 (caregiving families), the absence of human presence actively undermines the emotional proof point — it’s not just a missing asset, it’s a tonal failure that makes the space feel uninhabited, not dignified.

creative-director

openai/gpt-5.6-sol-pro

5/10

do-not-ship

This is six ideas stretched to ten reels, with several unsupported inclusion claims that make tomorrow's current exports unsafe to publish.

Must fix (8)
  • R02.12 — The reel presents styling props such as the boucle sofa, oak coffee table and sisal rug as product inclusions. The audit does not verify them as supplied inclusions.
    Fix: Remove every unverified furniture and styling label, then rebuild the count around verified fixtures and specifications only. Do not call this thirty inclusions unless all thirty are commercially verified.
  • R02.2 — A cooktop and rangehood shot is labelled "Soft-close drawer bank." The claimed feature is not visibly demonstrated. Similar proof gaps recur at shots 16, 17, 19, 20, 22, 23, 27 and 29.
    Fix: Conduct a frame-by-frame claim audit. Each label must identify something clearly visible in that exact shot and verified in the product facts.
  • R06 — The CTA "Yours from twelve weeks" turns a verified 12 to 16 week lead time into a twelve-week promise. It also sounds like a price-led ownership line.
    Fix: Replace it with "Lead time: 12 to 16 weeks. Explore NOMI via the link in bio."
  • R09.10 — "Every one standard" and the VO claim "None of them is an upgrade" are not verified by the audit. The reel's entire honesty proposition collapses if that claim is not contractually true.
    Fix: Delete both claims unless Ruach signs them off in writing. End on the verified specification list and invite viewers to request the current inclusions schedule.
  • R09.4 — The VO describes a "brushed stainless canopy," while the verified fact is a slimline brushed stainless undermount rangehood. Precision is the premise of this reel, so this wording error is fatal.
    Fix: Use the exact verified product language: "slimline brushed stainless undermount rangehood."
  • R10 — "Every date kept" is an unverified performance promise and reads as guarantee language. "Finished before it reaches your block" also needs commercial verification against the supply-only model.
    Fix: Remove both assertions. Retain only verified facts about Mansfield manufacture, model configuration and the 12 to 16 week lead time.
  • R01.15 — The on-screen label contains an em dash, explicitly banned by the brand rules.
    Fix: Change it to "Second bedroom | NOMI KIN" or "NOMI KIN second bedroom." Also remove the em dash from the R02 CTA and R10 campaign-line attribution.
  • R01 — The proof promises "one continuous walkthrough" while the reel contains 24 separate shots from unrelated camera moves and locations. That is not a continuous walkthrough.
    Fix: Rename it "The Full Tour" and remove the continuity claim, or redesign the transitions to create a credible spatial journey.
Where it disagreed with me

The exterior treatment is not automatically a house device simply because it is consistent. Ink letterboxing is defensible for brief bookends, but R07's blurred-cover backdrop is the standard social-video fix for landscape footage and looks templated. I also disagree that all ten reels are distinct: R01 and R10 are the same tour architecture, R02 and R09 are overlapping specification lists, R03 and half of R05 repeat the same KIN-bedroom proof, and R04 and R08 are both luxury-detail beauty edits.

editor-post

google/gemini-3.1-pro-preview

4/10

do-not-ship

You cannot hold a 5-second source clip for 5 seconds in the timeline without exposing camera start/stop jitters, and uploading 24fps pans to Instagram will guarantee algorithmic 30fps judder.

Must fix (4)
  • R07 — The reel is 30s with 6 shots, requiring exactly 5.0s per shot. The source clips are exactly 5.0s long. You have zero handles. The cut will include the operator's literal start/stop micro-jitters.
    Fix: Reduce shot lengths to a maximum of 4.0s to leave 12-frame handles on both sides, making the reel 24s total, or add two more shots.
  • Global — Delivering 24fps to Instagram. IG converts everything to 30fps. Your library is dominated by pans (Living 11.3 motion, Exteriors 18.9). A 3:2 pulldown on 24fps pans will cause severe, unwatchable judder.
    Fix: Conform the timeline to 30fps. Optical flow the 24fps sources to 30fps before cutting, or speed ramp them by 125% to hit native 30fps.
  • Global — The 'attenuate-only' grade rule mathematically destroys the exteriors. EXT2 has an R/B of 1.003. To hit 1.099 attenuate-only, you must crush the Blue channel. You are simultaneously trying to lift luma from 117 to 150. Pulling down chroma while pushing master luma will result in a desaturated, noisy, grey mess.
    Fix: Abandon attenuate-only for exteriors. Allow gain > 1.0 on Red to warm them up, then apply a soft-clip to protect highlights.
  • R02.23 — Cutting from N12 (a fast pan) to N06 (a static fan, motion ~0) at a 1.5s pace. This is a massive kinetic whiplash that breaks the 'monotonic motion' rule established in the audit.
    Fix: Swap N06 for a moving kin-bed2 detail clip, or drop it entirely and extend the surrounding shots.
Where it disagreed with me

The assertion that 1.5s cuts on static-subject macro shots (R04) 'never feels frantic'. Twenty macro shots cut at 1.5s with foley sound design will absolutely feel like a machine gun. Macro shots require more cognitive processing time than wide shots, not less.

performance-marketer

deepseek/deepseek-v4-pro

7/10

ship-with-fixes

The deck is architecturally sound and the audit discipline is exceptional, but it ships with a fatal conversion flaw — no price on a $100k+ product — and three reels that will lose the viewer in the first two seconds.

Must fix (5)
  • R01.1 — Opens on a 720p letterboxed exterior flyover with no human context. For a sceptical researcher, this is a drone shot of a roof — it signals 'another property ad' and will lose the scroll in 1.5s.
    Fix: Open on shot 6 (E04, cane cabinet, detail 3014) with the eyebrow 'RUACH' over it. Move the exterior to shot 3 as a breather. The highest-detail clip in the living family is a stronger hook than a dark roof.
  • R03.1 — Opens on EXT3 Hervey Bay flyover — a 720p letterboxed aerial of a house on a flat block. The persona is a caregiving family asking 'will this feel like a home for my mother?' A wide exterior answers zero of that question and burns the most valuable 2 seconds on the least emotionally relevant shot.
    Fix: Open on shot 3 (N13, bed throw panleft) with the eyebrow 'NOMI KIN' and the line 'A room of her own' over it. The exterior can close the reel. The hook must be the bedroom itself.
  • R07.1 — Opens on EXT2 Toowoomba — the coolest, darkest, noisiest asset in the library (R/B 1.003, luma 116, noise 3.98). Even graded, this is the weakest visual in the entire deck and it is the first frame a regional buyer sees.
    Fix: Open on shot 4 (EXT1b Byron carport glide) — ground-level, warmer light, carport detail reads as 'home' not 'roof'. Move Toowoomba to shot 3. The regional story is not hurt; the hook is materially stronger.
  • R02.2 — K03 panright (detail 285) is the second-softest clip in the library and it carries the label 'Soft-close drawer bank' — a spec claim that needs visual proof. The shot cannot deliver it.
    Fix: Swap with K01 pushin (detail 1739) from shot 1, and move the pantry label to shot 1. K03 panright is connective tissue, not a spec-proof shot.
  • R08.5 — BA1 pullback is the softest clip in the library (detail 299) and the brief itself flags it as a known risk. Held at 3.75s, the softness is plainly visible and undermines the 'hotel or demountable' proof.
    Fix: Swap for BA4 marble niche pushin (detail 477) — it is soft but carries marble texture, which is the room's luxury signal. The brief's own fallback (BA2 pushin) is better but BA4 keeps material variety.
Where it disagreed with me

The author states that carrying no price is a policy decision forced by contested internal data. That is a factual constraint, not a strategic one. But the briefs treat it as a neutral fact when it is the single largest conversion risk in the deck. A $100k+ product with zero price signal on any reel is not 'playing safe' — it is filtering for time-wasters and training the algorithm on engagement without purchase intent. The fix is not to publish a contested number. The fix is to add one reel — an eleventh — that says 'From $120k' with an asterisk and a DM CTA, and to get Brad to rule on the number before it posts. If the number is wrong, you pull one reel. If it is right, you unlock every price-sensitive buyer the current deck excludes. The author's discipline on banned claims is correct; the silence on price is not.

Section four

The adversarial gap hunt

A separate agent was told to assume I had been over-confident and to verify rather than assume. It found the stale kitchen exclusion, four shots that overran their source clips, a time stamp sitting on a dusk frame, and labels that did not match their pictures.

Read the gap hunt
# GAP HUNT — NOMI Reel Deck, adversarial review
**Date:** 2026-07-30 · **Target:** `briefs/reels.json` (md5 `df87c10548633e704e7b3783023c92a4`, mtime 09:08) + `audit/AUDIT.md`
**Baseline:** `masters-4k/HIGGSFIELD-PIPELINE-LESSONS.md` · 54 clips in `coastal-video-9x16 /Approved/` · 11 exterior sources · 156 shot instances checked

> ⚠️ `reels.json` was **edited live during this audit** (R09 `shot_frames` changed 96 → 80 and its `pace` prose was rewritten between 09:02 and 09:08). Every finding below is against the 09:08 hash above. Re-check R09 before acting.

---

## BLOCKERS

| Sev | Class | Reel+Shot | Finding | Evidence | Fix |
|---|---|---|---|---|---|
| **BLOCKER** | D | R09 (all) | **Frame arithmetic is broken.** `shot_frames` 80 × 10 shots = **800 frames = 33.33s**, against a declared `frames: 960` / `duration_s: 40`. The `pace` field claims "3.33s per shot, **twelve shots**" but the `shots` array holds **ten**; `proof` and `accepted_repeats` still say "ten shots" / "a 40s spec reel". Someone changed the tempo to fix a source overrun and never added the two shots. | `python3` over the on-disk JSON: `R09 declared=960 (40s) computed=800 (33.33s)  <-- MISMATCH`. All nine other reels compute exactly (R01 1440, R02 1080, R03 720, R04 720, R05 960, R06 840, R07 720, R08 720, R10 1440). | Add 2 shots (960 = 80×12). K12-slider-panleft and K08-slider-panright are available and are the 2nd/3rd best kitchen clips — see the K08/K12/E06 row below. Then align `pace`, `proof`, `accepted_repeats`. |
| **BLOCKER** | D + A | R01 s1/s24 · R02 s1 · R03 s1/s12 · R06 (whole) · R07 (all 6) · R09 s3/s8 | **The prescribed luma lifts clip 8–19 % of the frame to pure white, under a deck-level `"mode": "attenuate-only"` mandate that forbids them.** Four reels prescribe multiplicative lifts (R01/R03/R07 "exteriors get a luma lift toward 150"; R02 "needs both an attenuation and a lift"; R06 "grade on a RAMP… open at 150 finish at 195"; R09 "K01 is 45 points dark and will read as a different room unless lifted"). Every one of those clips already has highlights at 248–253. The lessons doc's whole reason for attenuate-only is that it *mathematically cannot clip*. | Measured gray p99.5 / % pixels ≥255 after the required linear gain (360px frame, `ss=2.0`):<br>`K01-pushin  mean 128.2  p99.5 250.0  → ×1.334 → 19.34 % clipped`<br>`EXT2-toowoomba mean 118.7 p99.5 248.0 → ×1.290 → 17.84 % clipped`<br>`0002-tvwall-pan mean 187.6 p99.5 252.0 → ×1.071 → 7.98 % clipped` | Do the luma moves as **gamma**, not gain — for K01, γ = ln(173/255)/ln(128/255) ≈ **0.56** raises the mean to 173 with the white point untouched (0 % clipped). Same for exteriors (γ ≈ 0.79 for 118→150). Keep the channel-ratio work attenuate-only as specified; state explicitly that the luma stage is gamma. |
| **BLOCKER** | A + C | R07 (whole reel) | **`proof: "The same home on five completely different pieces of land"` is false — there are four sites over six shots, and two of the five place labels name the same land.** s2 (`EXT1e-byron-deck-panmove`, labelled "THE DECK") and s4 (`EXT1b-byron-carport-glide`, labelled "BYRON HINTERLAND") are the *same* Byron plate — identical building, identical hilltop, identical headland/ocean backdrop, differing only in camera position. s5 (`vineyard-drone-flyover-10s`, "WINE COUNTRY") and s6 (`NOMI-REAL-vineyard-barossa-goldenhour`) are the same vineyard and are **adjacent**, which also breaks the reel's own alternating AERIAL/GROUND `rule_deviation` on the "the land carries the variety" argument. | Frame grabs at t=3.0s from all 6: `EXT1`, `EXT1b`, `EXT1d`, `EXT1e` are four camera positions on one plate (same jacaranda-free hilltop, same twin-headland horizon). `vineyard-EXACT`, `vineyard-drone`, `barossa-goldenhour` are three views of one vineyard. Distinct sites = Byron, Toowoomba, Hervey Bay, vineyard = **4**. | Cut to 4 shots (one per site) at 180f = 30s, or relabel honestly ("BYRON — from the air / from the deck"). Do not put two vineyard shots adjacent. Also see the QLD-market row. |
| **BLOCKER** | C | R02 s18–s22 | **KIN-only second-bedroom features are presented as base-NOMI inclusions.** R02 makes no model distinction anywhere, labels s15 "Main bedroom", then labels s18 "Walk-in robe, lit", s19 "Lit display niche", s20 "Window seat with storage", s21 "Arched cane robe doors", s22 "Backlit oval mirror" — all five shots are `room: kin-bed2`, i.e. the second bedroom **which only NOMI KIN has**. A viewer reads them as standard NOMI inclusions. | AUDIT §9 verified fact: *"KIN is the model with the second bedroom — base NOMI has one."* Lessons plate map: *"bed1-main is only 0003, 0004 and B01"*; 0009/0010/N-series = KIN bed2. The five clips at s18–22 are `0009`, `N03`, `N01`, `0010`, `N12` — every one kin-bed2. | Either add an on-screen qualifier from s18 ("KIN second bedroom") or drop s18–22 and replace with bathroom/living inclusions. This is the same mis-selling risk the deck's own `banned_copy` discipline exists to prevent. |
| **BLOCKER** | E | R03, R05, R09, R10 (all VO reels) | **No captions or subtitles anywhere in the deck.** Four reels are VO-carried and R03 states it outright — `type_strategy: "Almost none. One opening line, one closing line. The VO carries it."` Instagram plays reels muted by default. R03 also has 11 of 12 shots with no on-screen text at all, and R10 has 14 of 18. Muted, these reels carry almost no information. | `grep -ci` over `reels.json`: `subtitle` 0, `srt` 0, `caption` 1 (and that one is inside the `safe_area` note about IG chrome, not about subtitles). Shots with no text: `{R01:18, R03:11, R04:20, R05:12, R06:9, R08:6, R10:14}`. | Add a burned-in caption track spec for every `vo: true` reel (Cormorant/Cinzel per brand, inside the corrected safe area) plus an `.srt` sidecar. Non-negotiable for a VO-led reel. |

---

## MAJOR

| Sev | Class | Reel+Shot | Finding | Evidence | Fix |
|---|---|---|---|---|---|
| **MAJOR** | A + B | deck `excluded_clips`; R09 `constraint` | **The blanket K08/K12/E06 exclusion is stale — the three clips now sitting in `Approved/` are the CORRECTED assets, not the defective ones.** `K08-…-slider-panright`, `K12-…-slider-panleft` and `E06-…-slider-pullback` all show the fixed window: chunky white stepped frame, visible vertical meeting stile, and **no finger-tile column to the left** (frame runs out to the return). The defective versions were already retired — `_superseded/` holds `K08/K12/E06 …-OLD-WRONG-WINDOW-fixedpane-tileleft.mp4`. Only `K08-…-window-bench-**full**-pushin` still carries the defect. Consequence: AUDIT F3 ("its two best-looking clips K08, K12 carry the known window defect") is wrong, R09's `constraint` ("removes the three best-looking kitchen views… carried by K01") is wrong, and R09 repeats K01/K03/K10 for no reason. | Frame grabs at t=2.5s. `K08-full-pushin`: tile column left of window + slim frame + single pane = **defect confirmed**. `K08-slider-panright`, `K12-slider-panleft`, `E06-slider-pullback`: chunky gloss-white stepped frame, meeting stile visible, no tile left = **fixed**. Measured detail (`clip-analysis.tsv`): K12-slider **984.7**, K08-slider **681.2**, vs K10 581/517, K04 306, K03 285/240 — the two excluded sliders are the kitchen's 2nd and 3rd best clips. | Narrow `excluded_clips` to `K08-kitchen-window-bench-full-pushin` only. Re-admit K12-slider and K08-slider (note K08-slider's flat-noise is 1.842 — grainy, so cut it short) and E06-slider. This also supplies R09's two missing shots. |
| **MAJOR** | A + C | R05 s7 vs s10 · R01 s13 vs s15 · R06 s3–s5 | **B02 (bed1-main) and N13 (kin-bed2) are the same picture with a different throw — and they are placed 2–3 shots apart in the reels whose whole job is to distinguish the two bedrooms.** Verified: identical cream upholstered headboard, identical slate-blue waffle euro pillows, identical ribbed cream lumbar, identical jute rug, identical bed make. The *only* difference is the throw — B02 dark slate, N13 light blue. In R05 (the "One Bedroom or Two" hinge reel) B02 is s7 in the NOMI half and N13 is s10 in the KIN half, with one title card between. In R01, B02 is s13 and N13 is s15 labelled "Second bedroom — KIN" — the viewer sees the same bed macro relabelled as a different room. **R06 is worse:** it sandwiches B02 (bed1-main) between N11 (s3) and 0006 (s5), both kin-bed2, with no label — intercutting two bedrooms as one room, the exact failure the 2026-07-28 plate-map correction exists to prevent. | Frame grabs t=1.0s. B02: dark-slate fringed knit throw + fluted-ball lamp + framed art edge (matches 0003 exactly). N13: light-blue waffle throw (matches N17, the approved kin-bed2 anchor). Everything else pixel-consistent between them. | Replace B02 in R05/R01 with a shot that is unmistakably bed1-main — `0004-master-pushin` (frontal, two cane bedsides, VJ wall + framed art) or `0003-master-D3move`. Replace N13 in R05's KIN half with `N17-room-wide` or `N01-window-seat` (features the base NOMI does not have). In R06, either drop B02 or move it out of the kin-bed2 block. |
| **MAJOR** | A | R02 s2/s5, s9/s13, s11/s14 | **Three undeclared same-subject repeats in the deck's fastest reel.** AUDIT §7 rule 2 is "One clip per subject — using both push-in and pan variants reads as a stutter". R02 breaks it three times at a 1.5s cadence and, unlike R08 and R09, carries no `accepted_repeats` field. Worst case is **E02 at s9 and s13, which are visually the same frame** (a push-in and a pull-back of one plate at the same zoom) labelled "Oak coffee table" and "Sisal rug" — the viewer sees one picture twice with two different captions. Also K03 at s2/s5 (gap 3) and 0002 at s11/s14 (gap 3). R02's own `proof` claims "Thirty named inclusions" but delivers 27 distinct pictures. | Subject-prefix scan: `R02 K03 shots [2,5] gap 3 · R02 E02 shots [9,13] gap 4 · R02 0002 shots [11,14] gap 3`. Frame grabs of `E02-element-pushin-dyn` and `E02-coffee-table-pullback` at t=2.5s are near-identical framings of the same glass-topped oak table on the same jute rug. | Drop one E02 and one K03. Unused clips are available: `BA2-towel-shelf-pushin`, `BA1-mirror-basin-pullback`, `N05-display-niche-panleft`, `N10-ottoman-rug-panleft`, `0007`/`0008-bedroom-pan`, plus the re-admitted K12/K08 sliders. |
| **MAJOR** | C | R02 s30 | **Label does not match its picture: "21m² covered outdoor" sits on `EXT1b-byron-carport-glide`, which is the CARPORT — a car is parked under the roof extension.** The covered outdoor *living* space is `EXT1d-byron-deck-glide`, which shows the timber deck under the same roof with no car. | Frame grab `EXT1b` at t=5.0s: silver car under the pergola, gravel driveway, no deck visible. `EXT1d` at t=5.0s: timber deck, no car. | Swap s30 to `EXT1d-byron-deck-glide-9s.mp4`. |
| **MAJOR** | C | R02 s29 | **Label does not match its picture: "Full-size walk-in shower" sits on `BA9-toilet-shower-lowangle-pullback`, where the dominant subject is the wall-hung toilet and the shower is a small hinged-glass enclosure behind it.** "Full-size walk-in" is also a size claim with no measurement anywhere in the audit's verified facts. | Frame grab `BA9-…-pushin` at t=2.0s: wall-hung pan foreground-left, brass-framed glass shower *door* (hinged, not open walk-in) behind. AUDIT §9 verifies only "large-format white marble, brushed brass tapware and frames, dusty-blue and white towels" — no shower dimension. | Either relabel to something the frame proves ("Brass-framed glass screen") or move the label to `BA7-brass-frame-panleft`, which does show the screen full-height. Drop "full-size". |
| **MAJOR** | C | R06 s1 | **"5.40 AM" sits on a dusk frame.** `vineyard-EXACT-scene-pan-10s` is a warm low-sun shot with **festoon party lights lit** across the pergola and the interior glowing — it reads unambiguously as evening. The `note` even calls it "darkest asset in library, luma 84 — correct as the opening frame", which is a luma argument, not a time-of-day one. Opening a reel called "Morning in a NOMI" on a lit-up evening scene stamped 5.40 AM is a visible contradiction. | Frame grab at t=3.0s: sunset-coloured sky, mist in the vine rows, strung festoon bulbs illuminated, warm interior spill. AUDIT §10.6 already records "No exterior at any time of day but golden hour… no daylight". | Use `EXT2-toowoomba-flyover` (dawn mist, no artificial light) as the 5.40 AM opener, and move `vineyard-EXACT` out of any reel that stamps a morning time. |
| **MAJOR** | D | R06 s1 · R10 s1 | **`vineyard-EXACT-scene-pan-10s.mp4` is 30 fps — the only non-24fps source in the deck — and no frame-rate conversion is specified.** Delivery is `"fps": 24`. Cutting a 30fps source with `-ss`/`-t` into a 24fps concat produces either dropped-frame judder on a slow pan (the worst case for it) or timestamp drift through the concat demuxer. | `ffprobe`: `vineyard-EXACT-scene-pan-10s.mp4 2560,1440,30/1,300 dur=10.000`. Every other used source is `24/1`. | Pre-conform it once: `ffmpeg -i … -vf "fps=24,scale=1440:810" -crf 14` to a 24fps intermediate, then cut from that. Do not rely on ffmpeg's implicit fps filter inside the segment graph. |
| **MAJOR** | D | all reels | **Mixed audio streams across sources, with no `-an` in the brief.** Only 2 of the 30 referenced sources carry an AAC track — `RUA-NOM-AR-VID-0002-coastal-9x16-living-tvwall-pan-4K.mp4` (used in R01 s3, R02 s14, R05 s4, R06 s13, R10 s3) and `NOMI-REAL-vineyard-barossa-goldenhour.mp4` (R01 s24, R05 s16, R07 s6, R10 s18). The other 28 are video-only. Concatenating mixed-stream segments either hard-fails or silently drops/desyncs audio, and any surviving source audio will fight the score/VO. | `ffprobe -select_streams a` across `Approved/` (54 files) returns a codec for exactly one file; across the 11 exterior sources, for `barossa` and the unused `hf_…155026`. | Add `-an` to every segment cut and build the audio bed as a separate pass. State it in the brief so it is not rediscovered at build time. |
| **MAJOR** | D | deck `safe_area` · R07 `type_strategy` | **The declared safe area is too shallow at the bottom and has no left/right margin at all.** `bottom_px: 420` of 2560 = 16.4 %; Meta's reel guidance is ~20 % (≈512 px at this height) for caption + CTA + audio attribution. There is no allowance for the right-hand action rail (like/comment/share/profile ≈ 180 px at 1080-wide, ≈ 240 px at 1440). R07 puts "one place name per shot… in the ink field below the band" — with an 810px band centred in 2560 that field is y 1685–2560, of which the bottom 512 px is IG chrome, leaving a 363 px window the brief does not acknowledge. | `safe_area` in JSON: `{top_px: 220, bottom_px: 420}`, no left/right keys. Band geometry: (2560−810)/2 = 875 px ink field top and bottom; band occupies y 875–1685. | Set `bottom_px: 512`, add `left_px: 90` / `right_px: 260`. Then re-check R07's place names and every `label` in R02/R09 (30 and 10 lower-third labels respectively). |
| **MAJOR** | C | R08 (title) · R01 s20 · R05 s15 | **"Ensuite" is asserted but unverified, and "Same ensuite, both models" is not a verified fact at all.** AUDIT §9 verifies only *"Bathroom: large-format white marble, brushed brass tapware and frames, dusty-blue and white towels"* — nothing establishes that the room opens off a bedroom. The plate set cuts against it: `0011-hallway-cabinet-closed-**ensuite**` implies hallway access, and `0016-accessible-**bathroom**-grabrails` suggests one room serving the whole home. R05 s15's "Same ensuite, both models" additionally asserts parity between a 40 m² NOMI and a ~65 m² KIN XL with no source. | `coastal-images-9x16/` masters: `0011-…-hallway-cabinet-closed-ensuite-4K.png`, `0013/0014/0015-ensuite-…`, `0016-accessible-bathroom-grabrails-4K.png`. AUDIT §2 also splits "ensuite (n=2)" and "bathroom (n=11)" into separate families, so the BA-series the reels use is the *bathroom* family, not the ensuite family. | Ask Brad: is it an ensuite, a main bathroom, or both? Until answered, retitle R08 "The Bathroom" and drop "Same ensuite, both models". This is a spec claim on a public post — same class of risk as the price. |
| **MAJOR** | C | R05 (whole reel) | **"There are two. That is the whole decision." contradicts the range.** The brain records **KIN standard and KIN XL as separate models** (memory 2026-07-29: KIN standard $154,000 / XL $179,000, **8 SKUs not 6**), and AUDIT §9 itself lists "NOMI KIN XL: ~65 m² internal" as a *verified* fact. R05 asserts a two-model range, never mentions XL, and the verified 65 m² figure appears in **no reel in the deck**. | AUDIT §9 verified list includes the 65 m² XL. `grep -c '65' reels.json` on copy fields: the figure appears nowhere; R05's title card reads `40m² internal · 21m² covered` only. AUDIT §10.5 also flags the 40/21/65 story as "words, not picture". | Either rewrite R05 as "one bedroom or two" without claiming the range has two members, or add the XL. Do not publish a reel that mis-states how many models exist. |
| **MAJOR** | C | R10 VO · R06 `cta` | **Delivery-promise language.** R10's VO closes "Every decision resolved. Every detail held. **Every date kept.**" — that is a delivery guarantee in substance, and `banned_copy` prohibits "guarantee". R06's CTA "**Yours from twelve weeks**" states the optimistic end of a 12–16 week range as an offer. Both are exposed for a supply-only manufacturer whose delivery and set are quoted separately. | `banned_copy: [… "guarantee" …]`. AUDIT §9: lead time **12–16 weeks**; *"Supply from Mansfield, Brisbane; delivery and set quoted separately"*. | R10: "Every detail already decided." R06: "Twelve to sixteen weeks. Link in bio." |
| **MAJOR** | A | R01 s15 · R02 `cta` | **On-screen type violates the deck's own `banned_copy` em-dash rule.** R01 s15's *label* — the type that will be burned into the frame — reads `"Second bedroom — KIN"`. R02's `cta` reads `"Full inclusions list — link in bio."` | Regex scan of every `text`/`titlecard`/`cta`/`vo_script` value for `—`/`–`: two hits in deliverable copy (R01 s15 label, R02 cta). The other two hits are metadata annotations (`R03.copy_rules`, `R10.campaign_line`) and are fine. | `"Second bedroom · KIN"` (the deck already uses the middle dot in R05's title card) and `"Full inclusions list. Link in bio."` |
| **MAJOR** | C | R03 `vo_script` | **The VO does not fit the reel at the pace the brief demands.** 66 words in 30s requires **132 wpm**, against a brief that says "slow and level — 2.5s per shot, no acceleration anywhere", "unhurried", "Dignity is the whole brief". A natural ElevenLabs read of caregiving copy at 115–120 wpm puts this at **33–34s** — 3–4s over. | Word counts vs duration: `R03 66 words / 30s → 29.3s @135wpm, 26.4s @150wpm` — i.e. it only fits by reading *fast*. R05 (67 w / 40s), R09 (69 w / 40s) and R10 (63 w / 60s) all have comfortable headroom; R03 is the only one that does not. | Cut ~10 words from R03. Candidate: drop "It is made in our Mansfield factory and finished before it ever reaches your block." (R05 and R10 already carry the Mansfield line). |

---

## MINOR

| Sev | Class | Reel+Shot | Finding | Evidence | Fix |
|---|---|---|---|---|---|
| MINOR | A | R07 `treatment_note` | R07 abandons the house exterior treatment. AUDIT §5 adopts the ink band with a fine gold hairline as *"the house treatment for all exterior footage"* and §11 calls it *"a recognisable brand device across the deck"* — and the one exterior-led reel is the one that switches to `letterbox-blur`. The deviation is declared with a reason, but it means 6 of the deck's 14 exterior shots use a different device from the other 8. | AUDIT §5 vs `R07.treatment_note`. Exterior shot census: ink band in R01 s1/s24, R02 s1/s30, R03 s1/s12, R05 s1/s16, R06 s1/s14, R10 s1/s18 (12 shots); blur in R07 (6 shots). | Pick one. If the blur is right for exterior-led, use it for the bookends too; otherwise hold the band in R07 and let the type sit in the ink. |
| MINOR | C | R03 | Internal contradiction: `copy_rules` says "No delivery date" and the `vo_script` in the same reel says "Twelve to sixteen weeks". | Both fields, same object. | Reword `copy_rules` to "No fixed delivery date" or drop the lead time from R03's VO. |
| MINOR | C | R05 s3 · R01 s2 · R10 s2 | `0002R-living-sofa-corner-pushin` is not a living-room establishing shot — it is a framed-art-and-bar-stools vignette. R01 s2 puts the room label "Living" on it and R05 s3 opens the NOMI half's whole case on it. The deck's best open-plan wide, `0002-living-tvon-pushin` (TV wall + slat pantry + kitchen + breakfast bar + sofa in one frame, detail 1520), is used **once**, in R02 s11. | Frame grabs t=2.0s of both. | Open R05's NOMI half on `0002-living-tvon-pushin` and demote 0002R to a cutaway. |
| MINOR | C | AUDIT §6 | One of the four cited reasons for excluding the talent footage does not hold: the audit lists *"a gold-framed glass coffee table"* as evidence the room is Hamptons rather than coastal, but the approved coastal living plate 0002 contains exactly that — a glass-topped table on a light metal/oak frame. The other three mismatches (navy bedding, ginger-jar lamps, panelled walls + hydrangeas) do hold, so the exclusion still stands; the reasoning is just one item weaker than stated. | Frame grab `0002-living-tvwall-pan` t=4.5s and `E02-coffee-table-pullback` t=2.5s: glass top, slim pale-oak frame. | Drop that item from the §6 rationale. No change to the exclusion. |
| MINOR | E | R07 | Two of the five place names are outside the stated market. AUDIT §9: *"Market: Queensland — Toowoomba, Hervey Bay, Gold Coast, Cairns, Brisbane, Sunshine Coast, Rockhampton."* R07's persona is "Regional QLD" but s2/s4 are Byron (NSW) and s5/s6 are the Barossa (SA — it is in the filename). Only 2 of 6 shots are on QLD land. | `R07.market`, shot labels, `NOMI-REAL-vineyard-barossa-goldenhour.mp4`. | Either broaden the stated market or drop "WINE COUNTRY" and lead with Toowoomba + Hervey Bay. The audit's own §5 note is that EXT2/EXT3 are the only assets addressing this buyer — spending 4 of 6 shots elsewhere wastes the reel. |
| MINOR | E | deck | No cover/thumbnail frame nominated for any reel; no caption copy, hashtags, location tag or alt text; no music track named or licence cleared (`"ambient-calm"`, `"cinematic-swell"` etc. are placeholders); no tracked destination behind "link in bio"; no end-card design or hold-duration spec despite 10 `endcard: true` flags; no 1080×1920 companion for other channels; no Brad approval gate before publishing. | `grep -ci` on `reels.json`: `thumbnail` 0, `hashtag` 0, `license` 0, `music track` 0. `endcard` appears 10× with no accompanying spec. | Add a delivery-manifest section to `reels.json`. The approval gate is a project hard rule for anything public-facing. |
| MINOR | E | deck | AUDIT §10.5 records "No floor-plan motion graphics… the 40 m² / 21 m² / 65 m² story is currently words, not picture" and lists four plan PNGs as available. No reel uses one — including R05, whose entire premise is the plan difference, and which carries the m² figures as a static title card. | AUDIT §10.5 vs R05 s2/s9 title cards. | A 3s animated plan at R05's hinge is the single highest-value addition in the deck and needs no new footage. |

---

## Verified — no gap found (checked, so it is not re-litigated)

| Class | What was checked | Result |
|---|---|---|
| A | **Plate-map room assignments, every shot.** The contested cases were resolved visually, not assumed. | **All correct.** `B02` is genuinely **bed1-main** — dark-slate fringed throw and fluted-ball lamp match `0003`/`0004` exactly, not the light-blue waffle throw and urn-with-brass-collar lamp of the N-series. `N11-bed-hero`, despite showing framed coastal art on a VJ wall (the bed1-main signature), is genuinely **kin-bed2** — its light-blue waffle throw and urn lamp match `N17`, the approved kin-bed2 anchor, which also has framed art above its bed. `0006` → kin-bed2 ✓ (cane arched robes + oval backlit mirror + lit niche). `0009`/`0010` → kin-bed2 ✓. `0003`/`0004`/`B01` → bed1-main ✓. **No reel intercuts two bedrooms as one room by mis-assignment** — the R06/R05/R01 problem above is a *casting* problem (near-identical pictures), not a mis-labelling one. |
| B | **Every used clip traced to its source plate.** | **Clean.** All 30 element IDs used have a live approved 4K master in `coastal-images-9x16/` root. The `…-2k.png` files sitting in `_rejects/` for K01, K03, K05–K07, K09–K11, N02, N06, E08 are **housekept working files, not rejections** (no failure reason in the filename, and each has a promoted 4K sibling in root) — the genuine rejects carry the reason inline (`…-WRONG-KITCHEN`, `…-REJECTED-not-per-room-design`, `…-INVENTED-…`). Frame-0 of the four clips whose plates *were* superseded (`N04` white-vj-wall, `N03` shelving-wrong-side, `0009` v3-queenbed, `0010` v2-fan) matches the **current** root master in every case — so none carries retired geometry. |
| D | **Source-duration vs `ss` + shot length, all 156 shot instances.** This was the most likely silent failure and it is currently clean — but only just. | **No overruns.** Tightest is **R09 s7** (`K03-panright`, `ss=1.6`, 80f needed, 5.0417s source) with **2.60 frames = 0.108s** of headroom. R08's eight shots each hold 7.00 frames. Note R09's own `pace` field records that at the previous 96-frame tempo `ss=1.0` left one frame of headroom — that was the reason for the live edit, and it is what broke the frame count (BLOCKER 1). Any future increase to `shot_frames` or `ss` in R09 goes negative immediately. |
| D | **All referenced source files exist.** | **30/30 present** across `Approved/` (54 files), `NOMI-4k Asset Library/external-flyovers/` and `NOMI /films /`. No missing filenames, no typos. |
| D | **Letterbox arithmetic.** | **Exact, no fractional pixels.** 1440 × 9/16 = **810** integer. Every exterior source lands on it cleanly: 1280×720 → 1440×810 (1.125× up), 1920×1080 → 1440×810 (0.75× down), 2560×1440 → 1440×810 (0.5625× down). Ink field above/below = (2560−810)/2 = **875 px** each, integer. The choice of 1440 wide over 1080 is correct — 1080 × 9/16 = 607.5, a non-integer band. |
| D | **Frame arithmetic, 9 of 10 reels.** | R01 1440 ✓ · R02 1080 ✓ · R03 720 ✓ · R04 720 ✓ · R05 960 ✓ · R06 840 ✓ · R07 720 ✓ · R08 720 ✓ · R10 1440 ✓. Only R09 fails. |
| A | **Never-adjacent near-duplicate rule** (AUDIT §7.4: `N09 ≈ B01`, `N03 ≈ N12`). | **Not violated in any reel.** N09 and B01 never co-occur. N03/N12 co-occur in R02 (s19/s22) and R03 (s7/s10), always 3 shots apart. Their near-identity is confirmed visually (same lit niche, same oval mirror, same cane-front floating vanity — N03 just wider), so the 3-shot gap is the minimum acceptable and should not be reduced. |
| A | **Move-family adjacency rule** (never two of PAN/IN/OUT/OTHER back to back). | **Not violated in any of the ten reels.** Checked shot-by-shot. |
| C | **On-screen label vs actual frame, all 40 labels.** | **34 verified correct.** Notably: "Round ceramic basin" (BA1 — round vessel basin ✓), "Brass flush plate" (BA13 — plate clearly visible ✓), "Brass-framed shower" (BA7 ✓), "Lit vanity shelf" (BA2 — folded blue + rolled white towels on a lit shelf ✓), "Window seat with storage" (N01 — cupboard doors under the seat ✓), "Boucle sofa" (E09 — genuine boucle texture at macro ✓), "Brass pendant" (E07 ✓), "Breakfast bar" (E01 ✓), "Timber slat feature wall" (E05 ✓), "Handleless oak joinery" / "No pulls. No knobs. No brass." (K10 ✓), "Open plan, 40m² internal" (0002-tvon-pushin — the deck's only true open-plan wide ✓), "Arched cane robe doors" (0010 ✓), "Backlit oval mirror" (N12 ✓), "Lit display niche" (N03 ✓), "Black glass induction, inset flush" (K03-pushin ✓). **"Soft-close drawer bank" on K03-panright is correct** — I expected this to fail, but the frame at t=3.0s does show an open drawer bank with a cutlery insert alongside the cooktop. **"VJ-panelled walls" on 0002-tvwall-pan is also correct** — the TV wall is genuine vertical-board VJ; the timber slat wall is a separate element to its right (E05). The 3 that fail are in the MAJOR table. |
| C | **Kitchen material spec vs frames.** | **Consistent.** K10's splashback reads as a tile grid at first glance but at 1:1 it is genuine narrow **vertical finger tile** foreshortened by the oblique angle — matches K03 and the written spec. Handleless slab fronts with shadow-gap reveals ✓, black glass induction ✓, slimline brushed-stainless undermount canopy above the cooktop only ✓, brass gooseneck ✓, black undermount sink ✓, pale timber plank floor ✓. `K04`'s clip is misleadingly named `zone-island` while its still master is `element-kitchen-window-bench`, but the asset itself is the correct window reference and shows the chunky frame running out to the return. |
| C | **Grade method.** | **Sound as specified for the channel-ratio stage.** `aR = rb_target·B/R`, `aG = gb_target·B/G`, `aB = 1`, normalised so max = 1.0, correctly cannot clip — a cool exterior at R/B 1.003 warms to 1.099 by attenuating blue to 0.912, not by lifting red. Per-clip `rb`/`gb` measurements already exist in `clip-analysis.tsv` for all 54 clips. Only the **luma** stage is broken (BLOCKER 2). |
| D | **Instagram constraints.** | Duration ✓ (longest 60s vs 90s cap; shortest 30s vs 3s floor). Aspect 9:16 ✓. Codec/pix_fmt `libx264`/`yuv420p` ✓. Delivering 1440×2560 is **above** IG's 1080-wide publish ceiling so it will be downscaled server-side — an extra resample generation, accepted here as the price of integer letterbox maths (see the letterbox row). Worth spot-checking one export against a 1080-wide build before committing the deck. |

---

## Could not verify

- **Whether the bathroom is an ensuite, a main bathroom, or both.** The plate names contradict each other (`0011-hallway-cabinet-closed-ensuite` vs `0016-accessible-bathroom-grabrails`) and no `brain_knowledge` row was consulted for this audit. Needs Brad. Flagged MAJOR above rather than assumed either way.
- **"Soft-close" (R02 s17 "Cane bedside, soft-close"; R09 s7 "Soft-close drawer bank").** Soft-close hardware cannot be shown in a still or a 3s clip and no verified spec row states it. Not raised as a finding because the audit does not list it as banned — but it is an unevidenced fitting claim in a reel whose `proof` is "nothing named that is not visible in the shot".
- **"Queen, wall to wall" (R02 s16).** No dimension is measurable from B02's macro framing, and no verified fact states the bed size. The superseded plate name `0009-…-v3-queenbed` implies queen was a deliberate design decision, but that is inference, not a source.
- **Actual audio bed availability/licensing.** No track files exist anywhere in the audited tree; the `music` values are descriptors. Cannot assess sync, length or rights.
- **Whether the exterior building geometry matches the KIN two-bedroom footprint.** Every exterior shows one flat-roof module with a carport/pergola. The interiors are consistent with it for the base NOMI; there is no exterior asset showing a KIN. R05 opens both halves on the same Byron exterior. Not raised as a finding because no reel makes an exterior-size claim, but a KIN exterior is a genuine asset gap.
Section five

What I rejected, and why

Not every review finding was right. These were argued down rather than quietly dropped.

Conform the deck to 30fps via optical flow to avoid 3:2 pulldown judder on Instagram.

Every source is 24fps native. Instagram accepts and preserves 23-60fps. The only routes to 30 are frame duplication, which creates the judder the finding warns about, or optical-flow interpolation, which smears fine repeating geometry — and this library is cane weave, timber battens and VJ panelling almost throughout. The remedy is worse than the disease.

R07 has zero handles: 5s shots on 5s sources.

Factually wrong, and verified before acting. R07's sources are 8.0 to 10.04s, not 5s. Every shot in the deck was checked for source overrun independently; four genuine overruns were found in R09 and fixed by restructuring it. R07 was never among them.

Add an eleventh reel carrying 'From $120k' with an asterisk.

The reviewer's diagnosis is accepted — price silence has a real conversion cost and is not a neutral choice. The proposed remedy is not: the brain holds three conflicting NOMI figures and three conflicting KIN figures, and publishing a contested price is exactly the risk the policy exists to avoid. Recorded as open commercial risk with a one-edit slot ready in R05 the moment Brad rules.

Use split-screen for all 16:9 exteriors.

Adopted once, as R07's signature shot, not globally. Stacked bands fill the frame natively and put two locations in one image, which suits R07's argument exactly. Used on every exterior it would become the device instead of serving one.

Speed-ramp the bathroom clips 120-150% to raise their kinetic energy.

The bathroom's low motion is the room's character, not a defect. R08's whole premise is that the family measures 6.6 against the library's 10.2 and should be cut to suit. Ramping it to match the living room would make the deck more uniform, which is the opposite of the brief.

Section six

Open risk and what needs you

Decision needed

Pricing is unresolved

The deck carries no price because the brain holds three conflicting NOMI figures and three conflicting KIN figures. One reviewer argued persuasively that silence on price for a $100k+ product filters for time-wasters and trains the algorithm on intent-free engagement. That is a real cost, not a neutral choice. It is NOT fixed by publishing a contested number. R05 is structured so a single price card can be dropped in at shot 3 the moment Brad rules on the figure — one edit, no re-cut.

Decision needed

One claim needs sign-off

R09 closes on "in the base specification". That is the only commercial inclusions claim left in the deck. If you will not sign it, the last label and the closing VO line come out and the reel still works.

Known weakness

There are no people in any reel

The talent footage on the Desktop is a Hamptons-styled interior, not the coastal set: navy bedding, ginger-jar lamps, a gold glass table. Intercutting it would break continuity four ways at once, so it is excluded. That leaves no human scale anywhere, which for the caregiving reel is the sharpest objection the review panel raised. Talent shot against the coastal plates is the first Phase-2 job.

Also missing

No craft, factory or delivery footage, which is the strongest trust story for a builder-burned buyer. No daylight or overcast exteriors — every exterior in the library is golden hour.

Section seven

Delivery specification

ItemValue
Frame1440 × 2560, 9:16
Rate24fps, frame-exact per reel
VideoH.264, CRF 16, yuv420p, faststart
AudioAAC 192k, 48kHz, -14 LUFS integrated, -1.0 dBTP
Grade targetR/B 1.099 · G/B 1.026, split by luma
Safe area240px top · 512px bottom · 80px sides
VoiceDanielle - Ruach Professional
TypeCormorant Garamond · Cinzel
Claim rules
  • Lead time is always 'typically twelve to sixteen weeks'. Never a bare '12 weeks' and never unqualified.
  • Inclusions are 'in the base specification', never 'standard' or 'not an upgrade' — those are contractual claims not in the verified set.
  • Furniture, rugs, cushions and styling props are NEVER labelled as inclusions. Only architecture, joinery and fixtures.
  • Any KIN-only feature must be attributed to KIN on the frame that shows it.
  • Every on-screen label must name something visible in that exact frame.
  • Supply only from Mansfield; delivery and set quoted separately. Stated explicitly in R10.
  • 40m² internal / 21m² covered is the NOMI. Attribute it.
Never on screen
  • any price
  • wind rating
  • cyclonic
  • BAL
  • Class 1a
  • council approved
  • fully installed
  • shed
  • built
  • emoji
  • em-dash
  • en-dash
  • trust me
  • I promise
  • guarantee
  • every date kept
Why 24fps and not 30

Stay at 24fps. One reviewer argued for conforming to 30fps to avoid a 3:2 pulldown judder. Rejected: every source is 24fps native, and the only routes to 30 are frame duplication (which introduces the judder it claims to avoid) or optical-flow interpolation. This library is dominated by fine repeating geometry — cane weave, timber battens, VJ panelling — which is exactly what optical flow smears. Instagram accepts 23-60fps and preserves it. Interpolating cane weave to dodge a hypothetical pulldown is the larger risk.

Why the grade splits by luma

A reviewer showed that attenuate-only chroma plus a luma gain is self-defeating on dark cool footage: to reach R/B 1.099 from EXT2's 1.003 attenuate-only must crush blue by 9%, which desaturates while the luma lift raises noise. The gap hunt then measured the luma lift itself clipping 8-19% of pixels to pure white (K01 x1.334 clipped 19.34%, EXT2 x1.290 clipped 17.84%) because those frames already sit at p99.5 = 248-253. Gamma lifts midtones and leaves the highlight shoulder intact.

Why the logo sting is not generative

Higgsfield was authorised for logo animation and deliberately not used. Every generative pass drifts geometry — the one thing a logo cannot do — and the pipeline lessons record repeated geometry drift on far easier tasks. A 1.2s opacity ramp, 3% scale settle and gold hairline wipe is frame-exact, free, identical across all ten reels, and carries zero drift risk.

Why exteriors are letterboxed on a blur

letterbox-ink was dropped: a 1440x810 band on a flat ink field leaves 68% of the frame dead, which on a phone reads as a reposted landscape video rather than a film still, and Meta's chrome then floats over empty space. Blur-fill keeps every exterior pixel at or near native resolution while filling the frame. The gold hairlines keep it a brand device rather than a generic social reframe.